The Science of Shopping
February 20, 2018
WHAT: The SCIENCE OF SHOPPING, featuring consumer experience guru Paco Underhill, is an opportunity to obtain the latest insight of in-store research for multiple consumer categories and target customers, participate in secret shopping tours to uncover mistakes of store layout and consumer engagement assumptions, and develop an actual case study about your company’s retailing environment to learn first-hand how to enhance your in-store experience and increase sales.
To provide the opportunity for one-on-one consultation with Paco Underhill, registration is limited to 20 participants.
WHEN: February 20-22, 2018
WHERE: LIM College, FashionOpolis — 12 East 53rd St.
WHO: Paco Underhill, the founder and CEO of Envirosell, is known as one of our era’s forefront retail anthropologists. His first book, Why We Buy: The Science of Shopping, is an internationally recognized bestseller and has been published in 27 languages. His columns and editorials have appeared in The New York Times, Money Magazine and The Wall Street Journal.
Register by December 15, 2017 to receive an early-bird discount. Companies who register two or more participants will also receive a 15% discount.
For more info. contact firstname.lastname@example.org or call 646.218.2158.