Seniors Shine During Capstone Presentations
May 13, 2016
LIM’s Senior Capstone course is a culminating experience that requires students nearing graduation to create a project that integrates and synthesizes what they've learned over their four years at the College.
On May 13, seniors in all academic majors presented their Capstone projects in front of audiences made up of College faculty and administrators, including President Elizabeth S. Marcuse, as well nearly two dozen industry professionals who offered invaluable feedback and challenged students with thought-provoking inquiries. (see below for a complete list)
Professor Samuel Palmiotto’s Visual Merchandising students were charged with creating the “Store of 2026” for Nordstrom. Teams of students developed comprehensive floor plans and fixture specifications for departments throughout the store — including Juniors, Intimates, and Home — focusing on three brands within each area.
Among the innovative ideas presented was the installation of a pressure-sensitive hopscotch board in the floor in the Children’s department.
Students in Professor Virginia Blake West’s class spent the semester working on detailed marketing plans that included a range of tactics (with accompanying timelines and budgets) aligned with their chosen company’s business target and goals. Among the projects was a proposed relaunch of the Juicy Couture brand, as “J. Couture,” for young professionals.
Said Blake West, “The final presentation is designed to challenge students to demonstrate and apply their mastery of a breadth of qualitative and quantitative marketing concepts, skills and frameworks they've learned during their undergraduate program. By assuming the role of a marketing consultancy — working in teams for a "client" company of their choice — and developing a comprehensive marketing plan, from strategic, quantified objectives to detailed executional tactics and performance metrics, students leave with a "real world" experience and tools needed to succeed in their marketing-related careers.”
List of industry professionals
*Dina Battipaglia, Founder, DMBT Consulting and former President, Handbags and Jewelry, Global Brands Group
Susan Buchanan Malinowski, Vice President – Marketing, Wacoal America
Bianca Caampued, ‘07 Co-founder and Creative Director, Small Girls PR
Patricia Clyne, Partner/Designer, Heracles Clothing Company
*Denny Cohen, business consultant and former senior executive, retail and wholesale
Margie Connelly, licensing and business development consultant, former Vice President of Licensing, Caleres, Inc.
David Didio, Founder, DPD Consulting and former President, London Fog
*David Fisher, former Executive Vice President/General Merchandise Manager - Men’s and Young World, Bloomingdale’s
Nancy Gendimenico, senior brand licensing and marketing professional
*Michael T. Gilson, former Vice President – Owned Brands – Strategy, Hudson’s Bay
Sally Jenkyn Jones, technical textile designer and sourcing consultant
*Julie Koch-Beinke, President/Partner, Alternatives
*Mindy Meads, retail consultant and corporate board member
Gloria McPike Tamlyn, fashion, accessories and luxury goods marketing strategist
Patty Mitropoulos, founder, Heracles Clothing Company
Brenda Palmer, licensing consultant
Catherine Schepis, fashion executive and business advisor and former Senior Vice President of Merchandising, Doncaster
Lily Sidorovich President, Synergies Worldwide, North America
Carolyn Sorkin, former Vice President of Design - Handbags, Juicy Couture and Cole Haan
*Dan Evans, President and Creative Director, Goldsmith Mannequins
*Michael Ratner, CEO Emeritus, Richter + Ratner
* LIM College Fashion Industry Advisory Board Member