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Students Design Pop-up Shop that Supports the Fight Against HIV/AIDS

From December 2-6, New York City shoppers can buy holidays gifts while making a difference at DIFFA’s Gift For Life Holiday Pop-Up Shop.

LIM College visual merchandising students Jennifer Cohen and Dori Rhode were part of the team that designed the shop during the Retail Design Institute (RDI) New York Chapter’s “Iron Design” Student Challenge in October. During that competition, five teams of students from top New York schools raced against the clock to create a winning holiday pop-up shop design.

Located in the Siegel-Stockman Showroom at 126 West 25th Street, the shop offers a variety of gift, décor and home good items. More than 30 designers and manufacturers donated products for the shop, including Jonathan Adler, Kenneth Cole, Lenox, Tory Burch, and West Elm. All sales will benefit Gift For Life and DIFFA, which provides grants to HIV/AIDS organizations across the country.