Students Learn from Licensing Pros
November 30, 2020
On Nov. 30, LIM College’s Office of Career and Internship Services partnered with the global professional organization Licensing International to host a virtual panel discussion for students about careers in gaming, character, and entertainment licensing.
Moderated by Todd Kaufman, Vice President of Business Development for Beanstalk, panelists included Chelsea Faso, Commercial & Licensing Manager for Microsoft; Veronica Hart, Executive Vice President of Global Franchise Planning & Operations for Viacom/CBS; and Anita Castellar, CEO of Fangirl Consulting & Brand Management.
The panelists discussed their professional backgrounds, past and current projects (including Star Wars light sabers and droids controlled by apps), and how their career paths led them to licensing. They also offered insight on what it takes to be successful in the field, as well as potential entry-level opportunities.
Globally, licensing is an almost $300 billion annual industry. A “license” is an agreement through which a company leases the rights to a brand’s intellectual property and uses it in a product or service. (Imagine a t-shirt with Mickey Mouse on it. A company was able to manufacture that shirt through a license agreement with Disney.)
Licensing is also a marketing and brand extension tool. According to Licensing International’s website, “Entertainment, sports and fashion are the areas of licensing that are most readily apparent to consumers, but the business reaches into the worlds of corporate brands, art, publishing, colleges and universities and non-profit groups, to name a few.”