Visual Merchandising Senior Capstone Presentations

On April 28, seniors in LIM College’s Visual Merchandising program presented their Capstone projects to a panel made up of faculty and industry professionals. Three teams conceived and constructed unique business prototypes, which were displayed as an interactive, multimedia exhibition in Maxwell Hall.

The students showcased, through both digital and physical platforms, their prospective business launches to design industry leaders, including LIM College Fashion Industry Advisory Board members Julie Koch-Beinke, President/Partner at Alternatives, Bonnie Mackay of BMackay Consulting, Dan Evans, President & Creative Director of Goldsmith Inc., and Barbara Friedman, Consultant for Employer Management and Industry Relations at LIM College. Alison Knabbe (’16), a 3D Designer at Coach, also attended.

The teams of students gave oral presentations on their collaborative projects and the industry executives offered critiques of design, promotional capacities, and each group’s overall effectiveness as a potential business model.

The three business prototypes were:

ArtShare

Born out of the desire to reinvent the art buying experience, Art Share fosters both the online and physical realms – making art accessible to all. 

MoodFood

Through creating an app that links cuisine to a variety of cultures, moods and events, MoodFood hopes to bring new interactive and personalized ways to try novel recipes or to provide “old favorites” to users everywhere.

Studio Solutions

Studio Solutions stylists can help customers curate their dream living space. Using the Studio Solutions website and app, customers can quickly move items from hand to home.

The students’ work will be on display in the West Wing of Maxwell Hall until May 12.