Women’s History Month Breakfast
March 23, 2016
Special guest speakers:
Bianca Caampued (LIM College Class of 2007): Co-Founder and Creative Director, Small Girls PR
Samantha Garfield: Director of Strategy, KKLD*
Shawn R. Outler: Senior Vice President – Lease, Pricing and Multicultural Initiatives, Macy’s Inc.
Denise V. Seegal: President and CEO, Magaschoni Apparel Group
Moderated by: Barbara Friedman, LIM College Consultant for Employer Management and Industry Relations
Where: FashionOpolis (in the LIM College Townhouse), 12 East 53rd St.
When: Wed. March 23 from 9:00 – 10:30 a.m.
Tickets are required and can be purchased online at https://limwhmbreakfast16.eventbrite.com
All funds generated through ticket sales will be donated to Bottomless Closet. Prices are $5 for students, $7 for faculty and staff and $12 for guests.
Bianca Caampued is the Co-Founder and Creative Director of Small Girls PR, a public relations agency based in Brooklyn, NY, that combines new media with old-fashioned charm to craft meaningful dialogues between brand and consumer. Bianca heads creative campaign strategy, blogger/influencer collaborations, and event production for Small Girls' brands, leading projects for clients such as Ann Taylor, The Kingdom of the Netherlands, Simon & Schuster, Google, and Disney Publishing. Believing social media and compelling brand content are an integral part of any PR campaign, Bianca ideates unconventional ways to promote Small Girls fashion, lifestyle, and tech accounts. A natural connector, she loves bringing people and brands together both socially and professionally. Press and industry recognition include: Marie Claire's Young Guns under 35, Forbes Top 15 Women-Led Startups, Buzzfeed's 21 Amazing Role Models for Ambitious Twentysomethings, and speaking engagements at Harvard Business School, Social Media Week, and PRSSA.
Samantha Garfield is the Director of Strategy at creative innovation agency KKLD* and a consultant to luxury brands. In 2009, after wrapping up a customized degree in Metropolitan Anthropology, she left her native New York to become an on-the-ground trend forecaster for WGSN, Stylesight and The Intelligence Group in Berlin. She also founded Krauted Haus, an underground supper club catering to Berlin’s diverse scene of expats with the comfort food they missed and the networking opportunities they craved. In her time at KKLD* Samantha has built a team of content strategists, developed new international relationships with Panasonic, Swarovski and luxury goods holdings Safilo and Richemont, and achieved rapid business growth culminating in the agency’s acquisition by WPP. She is currently creating a new brand identity for her key client MINI (BMW Group), and overseeing its implementation worldwide.
Shawn Outler oversees all of Macy’s leased partner businesses, including Sunglass Hut, Louis Vuitton, Finish Line and Locker Room by Lids. She also leads the Pricing Group with merchants to establish pricing across all families of business. In addition, she helms Macy’s wedding merchandise and services initiative. In 2011, she launched the Workshop at Macy’s program to educate and prepare minority women-owned business owners for growth and success in the retail industry, thus creating a successful benchmark for retailers in the Retail Supplier Diversity area.
Prior to her current role at Macy’s, Shawn was Group Vice President of Leased Businesses & Electronics. She’s also held merchandising positions at Lord & Taylor and Abraham & Strauss, where she started her career in the executive training program. She currently serves as Co-President of the Black Retail Action Group (BRAG) and was its honoree in 2009. Shawn is also a member of LIM College’s Fashion Industry Advisory Board.
Denise Seegal, an innovative global leader with strong brand-building expertise and product and marketing savvy, has successfully built and managed global fashion brands throughout her career. Prior to Magaschoni, Denise was CEO of Amsale and prior to that, she was President and CEO of VF Sportswear Coalition for VF Corporation, which included the Nautica, Kipling NA, and John Varvatos brands. Earlier in her career, she was President or CEO of leading companies and fashion brands such as Liz Claiborne, Inc., Sweetface, DKNY, CK/Calvin Klein and Ralph Lauren.
Denise was the first woman to receive both the National Conference of Community and Justice and the American Image Award for her outstanding contributions to the apparel industry. She’s also received achievement awards from FIT, YMA, and the Girl Scout Council of Greater New York. Ms. Seegal serves on LIM College’s Fashion Industry Advisory Board, as well as the boards of the Parsons School of Design, Fashion Group International and the Charles Regatta.
Barbara J. Friedman is a business consultant with over 30 years of experience in the strategic development and marketing of fashion and lifestyle consumer goods. Her areas of expertise include licensing, marketing, brand management, merchandising, and product development for American and French brands covering mass to luxury channels of distribution. As President of Corporate Licensing at Liz Claiborne, Inc. Barbara was responsible for the strategic development and management of the licensed businesses for the corporation’s portfolio of 40 brands. She has also held senior management positions with Anne Klein, Chloé, Christian Dior, Bloomingdale’s, JC Penney and Bonwit Teller in both the wholesale and retail arenas.