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WWD Editor Visits LIM PR Class

Photo (left to right): Barry Zusman,
Arthur Zackiewicz, Maranda Janky

On November 2, Arthur Zackiewicz, Executive Editor of Strategic Content Development at WWD, was a guest speaker in Professor Barry Zusman's Public Relations class.

In his presentation, titled “The New Frugality,” Zackiewicz spoke to students, including editors of the LIM student publication The Lexington Line, about how economic conditions are transforming consumer behavior, with a focus on millennial shoppers.

Zackiewicz will be back on the LIM campus November 11 as a featured speaker at the College’s annual Student Leadership Conference.