LIM College Alumna Featured in WWD

Bianca Caampued (‘07), Co-founder and Creative Director of Small Girls PR, heads the firm’s creative strategy team, finding unconventional ways to promote clients through digital campaigns, influencer collaborations, stunts, and events.

In just six years Bianca’s PR firm has grown into a 40-person, bi-coastal company and Bianca has led projects for clients such as Ann Taylor, Google, The Kingdom of the Netherlands, Simon & Schuster books, and Verizon’s Go90. 

Bianca and her firm have been cited by Forbes in its Top 15 Women-Led Start-ups and in Marie Claire’s Young Guns. She’s also the recipient of LIM College’s 2015 Rising Star Alumni Award.

In a recent Q&A with WWD, Bianca speaks in detail about how her LIM College education, including classes and internships, set the stage for her current career success.

Bianca says that in her own company she’s using skills learned in many of her LIM classes — including public relations writing, public speaking, consumer behavior, marketing, and Excel.

“The marketing and visual merchandising classes I took at LIM were all about how to present brands to the public,” Bianca tells WWD. “I think that what I learned has just become ingrained in me so that I view the world through the eyes of a marketer. This comes into play not only with branding Small Girls itself, but also in the creative projects we do for clients.”

Read WWD’s interview with Bianca Caampued.