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Video: The Influencer's Role in Beauty and Fashion

Fernanda

During the 2019 Summer Fashion Immersion Program at LIM College, an influencer sat down with an LIM alumna, who now works with influencers on behalf of a beauty brand, to discuss the role that influencers play in marketing and branding today.

Interview

Brittany Minetti is a 2018 graduate of LIM College, and she is currently the PR and Influencer Coordinator at DevaCurlFernanda Fuentes is an influencer from Mexico who has her own swimwear line.

In the summer of 2019, Fernanda attended LIM's three-week Summer Fashion Program, which welcomes students from around the U.S. and around the world, introducing them to the business side of fashion.

One stop on the 2019 Summer Fashion Program's itinerary brought the group to DevaCurl's salon in SoHo, New York. There, Brittany and Fernanda had a conversation about the role of influencers in today's fashion and beauty industry.

WATCH THE VIDEO HERE.