LIM Team Reaches Semi-Finals of NRF Student Challenge

LIM seniors Gabriella Florio and Hunter Poorman and junior Allison Haselton have made the semifinals of this year’s National Retail Federation (NRF) Foundation’s Student Challenge.  

In this annual challenge, teams of 2-4 students from colleges around the country compete for scholarships by delivering product pitches to NRF-representative judges. For the 2019-2020 edition, students are acting on behalf of Akola, a social-impact brand that employs impoverished women as makers of handmade jewelry. As Akola's product development team, students must conceive and promote a jewelry line that appeals to buyers from an iconic brand in the retail space.

The LIM team chose Disney as their brand, a standout selection among competition mainly pitching ideas for more traditionally retail-centric names. As part of this next round, all semifinalist teams must now revise their initial pitch plans to produce an assortment of Akola products to be sold in their respective college bookstores.

The winner of the 2019-2020 Student Challenge will be announced on January 12 at the NRF Gala, which is held during the NRF Big Show at the Javits Center in Manhattan.