The Business
of Fashion 101

LIM College is Where Business Meets Fashion, but what is the business side of fashion all about? Welcome to our 101 section. Here, you will find general information about how this industry works, specific career paths and other resources to help you as you consider your future in the world of fashion.

Fashion
Merchandising

Fashion Merchandising involves the production of apparel and accessories and getting those products to consumers. Fashion merchandisers anticipate and act on trends. Explore the field of Fashion Merchandising with the guides below.

 

What is Fashion Merchandising?

Fashion Merchandising Careers & Job Descriptions

Fashion Merchandising Salary Guide

Fashion
Marketing

Fashion Marketing is the art of building consumers’ awareness of, and desire for, fashion products. Learn more about the world of Fashion Marketing by visiting the following pages.

 

What is Fashion Marketing?

Fashion Marketing Careers & Job Descriptions

Fashion Marketing Salary Guide

Visual
Merchandising

Visual Merchandising involves the placement and organization of merchandise in physical (and digital) stores to engage customers and motivate them to make purchases. Follow the below links to learn more about this creative and dynamic field.

 

What is Visual Merchandising?

Visual Merchandising Careers & Job Descriptions

Visual Merchandising Salary Guide

Fashion Media
& Fashion
Journalism

Fashion Media professionals create content that influences consumer behavior. Their work appears in/on various platforms, including magazines, newspapers, websites, blogs, social media, television, and books. Fashion Journalism is a subset of Fashion Media that focuses on writing and photojournalism.

 

What are Fashion Media and Fashion Journalism?

Fashion Media & Fashion Journalism Careers & Job Descriptions

Fashion Media & Fashion Journalism Salary Guide