of Fashion 101
LIM College is Where Business Meets Fashion, but what is the business side of fashion all about? Welcome to our 101 section. Here, you will find general information about how this industry works, specific career paths and other resources to help you as you consider your future in the world of fashion.
Fashion Merchandising involves the production of apparel and accessories and getting those products to consumers. Fashion merchandisers anticipate and act on trends. Explore the field of Fashion Merchandising with the guides below.
Fashion Marketing is the art of building consumers’ awareness of, and desire for, fashion products. Learn more about the world of Fashion Marketing by visiting the following pages.
Visual Merchandising involves the placement and organization of merchandise in physical (and digital) stores to engage customers and motivate them to make purchases. Follow the below links to learn more about this creative and dynamic field.
Fashion Media professionals create content that influences consumer behavior. Their work appears in/on various platforms, including magazines, newspapers, websites, blogs, social media, television, and books. Fashion Journalism is a subset of Fashion Media that focuses on writing and photojournalism.