David Paleschuck

  • Cannabis
  • Adjunct Faculty
David Paleschuck standing with arms folded for book cover


As the Founder of the Branding Bud Consulting Group, David Paleschuck offers consulting services to those in or looking to enter the legal cannabis industry.

With over 20 years of brand and marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft, David specializes in brand strategy, development, management, and integrated marketing. In 2012, David entered the legal cannabis industry as the Vice President of Licensing & Brand Partnerships at DOPE Magazine and then Chief Brand Officer at Evergreen Herbal, where he created successful partnerships and award-winning cannabis-infused products.

A leading voice in cannabis branding and marketing, David's writings have appeared in various publications, including Forbes, High Times, and Dope magazine, among others. His book, Branding Bud: The Commercialization of Cannabis, released in 2021, became an Amazon bestseller in the branding and green business categories. He is currently working on his second book, Cannabis vs Marijuana: Landscape, Language, and Context, set for release in 2024.

Educational Background:

  • MBA, Fordham University
  • BFA, Parsons School of Design

Courses Taught:

  • The Marketing of Cannabis