Summer Fashion Lab Course Descriptions
THE FASHION SHOW EXPERIENCE *NEW!*
The basics of fashion styling, event planning and fashion show production are explored in this one-week hands-on fashion experience class. Learn from industry experts about how to conceptualize, style, promote, and execute a live fashion show event experience.
BACKSTAGE PASS: PUBLICITY AND EVENT PLANNING
Go behind the scenes to learn how to publicize a small or big fashion event.
BEHIND THE SCENES: FASHION FIELD TRIPS
Discover what it takes to succeed in the fashion industry by visiting buyers, publicists, trend spotters, stylists, and manufactures on their own turf. This course will require significant walking.
BRAND YOURSELF! *NEW!*
Discover the power of the brand today in fashion as you learn how to become an influencer! In this hands-on workshop-style course, learn how to define your ‘niche,’ and create innovative content and images. Students will explore the right fashion media platforms to help them brand themselves in today’s business of fashion.
DIGITAL DESIGN FOR FASHION *NEW!*
Gain hands-on practice learning digital design tools for fashion and creative industries. Students will tap into their imagination and talent as they develop concepts for design and learn how to blend images and text through a variety of multimedia applications.
FASHION BLOGGER BOOT CAMP
Learn how to write about fashion for an online audience and how to promote your site on various social media platforms through this workshop, led by a prominent fashion industry editor.
Explore fashion forecasting at all industry levels, namely trend identification, analysis, and synthesis. You’ll learn terminology, timing, and sources of inspiration, research tools, and presentation techniques.
FASHION ILLUSTRATION & DESIGN
Express your fashion designs and ideas by studying basic fashion illustration in this workshop-style course.
FASHION IN PUBLICATIONS
Discover how a fashion magazine business is organized and operated, and learn industry terminology. Then, step into the role of editor, creating your own digital magazine based on your concept.
Are you interested in learning how fashion products are marketed to consumers? In this class, students will learn how to understand consumer behavior, identify target market segments, and be introduced to the marketing concepts that are applied to today’s dynamic and global fashion business.
THE FASHION MEDIA CHALLENGE *NEW!*
Fascinated by the fast paced, ever-evolving fashion media centric culture? Here is your chance to make an impact in fashion media as you take on some “real world” project challenges. Want to learn how to create a print ad for Vogue, or plan and promote a concept video for Instagram? —these are just some of the fashion media tasks and platforms that are to be explored in this dynamic “think tank” style course. Get ready for the challenge!
FASHION MERCHANDISING 101
Conceptualize and create a mini fashion collection by learning the process of fashion forecasting and product development.
Study all aspects of fashion photography, including lighting, composition and balance, model casting, location scouting, and film editing, using your own digital camera. (Camera required-digital SLR preferred)
INSIDE THE FASHION BUSINESS
Discover how the global fashion business works from the inside out! Learn how designers, merchandisers, retailers, and trend forecasters all work together to create fashionable products for target consumers.
INTRODUCTION TO FASHION BUYING
Learn what it takes to be a buyer in the retail industry, including working with vendors and understanding the customer, to select the right fashion products.
INTRODUCTION TO FASHION PR
Public relations are an essential part of the promotion of fashion today. With the guidance of an industry professional, you will learn the function of public relations in the industry and how fashion events and social media are integrated into a company’s promotional plan.
RED CARPET READY!
Discover the influences of art, music, costume, pop culture, and celebrity fashion.
SOCIAL MEDIA & MOBILE MARKETING
Explore the latest media outlets, from blogs to social media channels to guerilla marketing campaigns.
THE STYLIST’S ROLE
Learn about fashion styling, from publications to live events, including how to conceptualize and execute a live fashion shoot.
FASHION MERCHANDISING & PRODUCT DEVELOPMENT
Take on the role of an apparel merchandiser in this workshop-style course. You’ll conceptualize and then develop several mini fashion collections, creating storyboards and gaining an inside look into the computer programs used in the fashion industry.
FASHION BUYING AND RETAILING
Gain a comprehensive overview of fashion retail and the many aspects of buying through in-class workshops, store visits, and group projects. You’ll learn about retail channels in the marketplace today and how retailers target fashion consumers.
FASHION MEDIA: MAKING A MAGAZINE
In this dynamic and hands-on course, students will serve as the stylists, models, photographers, writers, editors, and designers for a fashion magazine that they build from the ground up over the course of the week.
FOUNDATIONS OF FASHION STYLING
Learn about the important role fashion stylists play in the mediums, including advertising, editorial, TV, video, and events. Hands-on learning will include a live photo shoot.
GLOBAL FASHION MARKETING
Learn about the ways in which marketers create brand value and market their products around the world. The course will include NYC-based field trips, the exploration into the global fashion market, and students will take a look into the consumer-brand connection.