Consumer Analytics, MS

Entry Term:
Fall 2024
Application Status:

The on-campus Master of Science (MS) in Consumer Analytics degree program at LIM College is a STEM-designated program that teaches you how to use data to understand consumer behavior and make strategic business decisions. 

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Consumer Analytics Program Overview

Fashion and lifestyle companies depend heavily on data to understand what consumers want to buy. LIM’s MS in Consumer Analytics degree program will teach you how to harness data analysis methodologies and leverage consumer insights to make informed business decisions and shape impactful marketing strategies. The program consists of 30 course credits and can be completed in one year.

Curriculum & Careers

The Consumer Analytics curriculum consists of a mix of analytics, marketing, and customer experience courses. You’ll learn about consumer behavior, data collection, predictive modeling, market research, and more. Sample courses within the program include:

  • Data Analysis
  • Advanced Marketing Metrics
  • Data Visualization and Communication Graphics
  • Research Design and Applications for Data
  • Strategic Marketing Management

Students in LIM’s Consumer Analytics degree program can also opt to complete our Career Success Track, which consists of a career internship or seminar course in each of your three semesters.

Review Program Requirements

This is a STEM-designated program. Graduate students on an F-1 visa who receive a STEM degree can apply for a 24-month extension of their post-completion OPT (Optional Practical Training) if they have a job/job offer from an E-Verify employer and meet the required criteria.*

Students in this program may apply to do CPT (Curricular Practical Training) starting in their first semester.**

*Final determination to approve or deny post-completion OPT and the 24-month extension is made by U.S. Citizenship and Immigration Services.

**Students must enroll in the Career Success Track to apply for first-semester CPT (additional tuition charge applies). 

Advanced data skills and real-world experience are a winning combination. Plus, the industry connections you can establish by completing an internship can help take your fashion business career to new heights. Consumer Analytics students have interned at a wide range of fashion and lifestyle companies, including:

  • Clarins USA
  • ICER Brands
  • Valentino
  • The Luxury Marketing Council

Students in the master's program in Consumer Analytics are required to complete a 3-credit internship or take an advanced management course in their final semester. 

You can also opt to complete the Career Success Track, which consists of three internship courses across consecutive semesters that provide you with real-world experience to help attain your career goals.

Graduate Internships Career Success Track

Students graduate from this program prepared for numerous career paths and roles in consumer analytics, in areas such as data science, fashion and retail marketing, corporate strategy, and consumer insights analysis. Graduates can work for market research firms, advertising agencies, consumer goods companies, and more.

Potential job titles for graduates with a master’s in Consumer Analytics include:

  • Brand Analyst/Brand Manager
  • Consumer Insights Analyst
  • Customer Relationship Manager
  • Digital Marketing Analyst
  • eCommerce Analyst

Consumer Analytics Career Pathway  Life After LIM

Why Study Consumer Analytics at LIM

With a campus in the heart of New York City, LIM students are at the center of the fashion and business worlds and have an unparalleled immersive experience in the business of fashion and lifestyle. 

A LIM student types on a laptop whie sitting in the lobby of FOUND Study residential hall building in New York City
Consumer Analytics teaches students how to tell a story with numbers and predict consumer trends.

LIM & the Fashion Industry

LIM is highly regarded for the quality of its business education and has longstanding connections throughout the fashion industry. As a result, Consumer Analytics students have insider access to top fashion business professionals and prominent companies, as well as a robust alumni network.

Working closely with our faculty of industry professionals, LIM students benefit from their knowledge and real-world experience, establishing important connections and positioning themselves for success.

Student Life & Support Services

With abundant opportunities for professional development, career counseling, networking, experiential learning, and more, Consumer Analytics students have the resources they need to feel confident in their career advancement preparation.

At the same time, students at LIM's Marcuse School of Graduate Studies come together to create a community that feels like home. Through involvement in various organizations and extracurricular activities, students share their interests and form lifelong connections.

Graduate Studies Faculty

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Explore Related Programs

Learn more about some of LIM's other master’s degree programs in the business of fashion and lifestyle.

Maha in the city

Earn an MS in Consumer Analytics at LIM College

Take the next step in your fashion business career by earning a Master of Science in Consumer Analytics degree at LIM College. 

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