Visual Studies, BBA

Entry Term:
Spring & Fall 2025
Application Status:
Open

LIM College’s on-campus Bachelor of Business Administration (BBA) in Visual Studies degree program is hands-on and studio-based, allowing students to develop a deep understanding of visual language across creative disciplines.

 

ACBSP Accredited Program

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Visual Studies Program Overview

Accredited by the Accreditation Council for Business Schools and Programs (ACBSP), the BBA in Visual Studies program takes a cross-disciplinary approach to learning the fundamental areas of visual communication.

Curriculum & Careers Curriculum & Careers

LIM’s Visual Studies program curriculum combines liberal arts and core business courses with instruction in fundamental areas of visual media including digital design, visual styling, creative direction, digital photography, and more. 

Key courses include:

  • Color and Design
  • Creative Direction and Styling in Visual Presentation
  • Digital Photography and Imaging
  • 3D Digital Design

Students can also gain hands-on experience by taking the Student-Run Concept Shop course, where they assume the role of creative directors planning a visual display for real LIM products in an immersive retail environment.

Review Program Requirements

Regardless of major, undergraduate degree-seeking students at LIM can select any one of more than 20 minors to complement their major course of study. 

Minors offered within the Visual Studies department include:

  • Digital Design and Photography
  • Interior and Residential Concepts
  • Photo Styling and Set Design
  • Visuals for Social Media

As a Visual Studies major, you will complete three required internships, applying the skills you learn in the classroom and studio to workplace settings. This allows you to build an impressive portfolio and make professional connections to help launch your career.

Our students have completed their required internships with companies such as:

  • Chanel
  • IKEA
  • Kate Spade
  • Macy’s
  • The Metropolitan Museum of Art

Undergraduate Internships  Career Development Resources

Students in the Visual Studies bachelor’s degree program acquire creative, technical, and visual skills in both physical and digital spaces and develop the ability to lead and be part of creative teams within the fashion and lifestyle industry. 

Graduates enter the job market with a résumé and a portfolio that have already been vetted by professionals and can work in areas such as:

  • Art and Creative Direction
  • Digital Design and Visual Content Creation for Social Media
  • Interior Concepts and 3D Design
  • Photo Styling and Prop/Set Design
  • Visual Merchandising and Display

Visual Studies Career Pathway  Life After LIM

Why Major in Visual Studies at LIM

The bachelor’s degree in Visual Studies is a business degree. Visual communication is crucial for a multitude of brands and businesses throughout fashion and lifestyle. LIM is proud to offer a one-of-a-kind program that combines creative and visual skills with core business competencies. 

A LIM Visual Studies professor measures a board as a student takes notes on an tablet
Creative, visual learners thrive in this major, where they can explore the power of the image and its critical role in fashion and other industries.

LIM & the Fashion Industry

LIM students learn from professionals in the field and are able to develop strong relationships with faculty and guest lecturers thanks to small, intimate class sizes. Faculty members are active professionals and visual artists, with experience at places such as Macy’s Herald Square, Shopify, and Bergdorf Goodman. Plus, LIM’s longstanding ties to the fashion and lifestyle industry open the door for internships and other real-world learning opportunities, including collaborative industry projects and competitions.

With close proximity to an array of fashion and lifestyle resources in New York City, LIM students join a network of leading professionals and successful alumni, enhancing their academic experience and allowing them to build their resumes and portfolios.

Student Life & Support Services

Feeling supported is essential to having a successful college experience. LIM offers a range of academic resources, counseling services, career development opportunities, and extracurricular programs.

Visual Studies majors can also participate in study abroad trips and various student organizations, honing their skills and making meaningful contributions to the campus community. This may include being involved in The Lexington Line student magazine, the annual LIM Fashion Show, and more.

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Student and Faculty Voices
“As a Visual Studies major, many of my classes are hands-on, which I love because we are creating and building projects that we can add to our resume and portfolios.”

Sohl Garibaldo ‘24

Lake Elsinore, CA

Read Sohl's story
Sohl in Central Park, black sweater
“What appealed to me specifically about Visual Studies was how the classes really cater to what you want to create. LIM has been really helpful in expanding my conceptual ideas and helping me to execute them.”

Romy Jankelowitz ‘24

Sydney, Australia

Romy Jankelowitz at NYFW
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“What is unique about the program here at LIM is that we’re preparing students not only with a visual skill set, but also for the business world.”

Laurel Lueders

Chair, Visual Studies Department

Read Laurel's story
Laurel Lueders

Discover Student Work

LIM students are talented and creative, and it shows through in whatever they do.

Check out our student-run magazine
LIM's Concept Shop is filled with racks of clothing and features a Hollywood theme
A LIM exhibit showcases different textures and materials while featuring the rectangle shape
A LIM professor holds open a magazine fashion spread while standing next to an artistic display of cassette tapes
two men in brighly colored shirts on the streets of NYC
graphic design sample
photo from above of two people laying on a green floor
woman holds camera
Explore Related Programs

Learn more about some of the other undergraduate degree programs offered at LIM.

Fashion Management and Leadership, BBA
Fashion Marketing, BBA
Fashion Media, BS
The Business of Fashion, BBA
Two LIM College students walking down the sidewalk in the city

Earn a BBA in Visual Studies at LIM College

Start your creative and hands-on learning experience in the Bachelor of Business Administration in Visual Studies degree program at LIM College.

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