The Business of Fashion, BBA

Entry Term:
Fall 2024
Application Status:

The on-campus Bachelor of Business Administration (BBA) degree in the Business of Fashion allows transfer students and associate degree holders to streamline their education and earn a bachelor’s degree in two years or less.

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The Business of Fashion BBA Program Overview

The Bachelor of Business Administration (BBA) in the Business of Fashion on-campus degree program at LIM College teaches students how to develop fashion products from start to finish – everything from coming up with the initial idea, to bringing it to life, and getting it to consumers through brick-and-mortar stores and digital platforms.

This Fashion Merchandising-oriented business degree program fuses business with creativity, offering a window into the entirety of the multi-trillion-dollar global fashion industry.

This program is only open to students who already have an associate degree or transfer students with at least 60 credits.

Curriculum & Careers

Majoring in the Business of Fashion means learning how to predict trends, develop professional fashion presentations, create merchandise plans, and more. 

Key courses include:

  • Digital Tools for Fashion Presentations
  • Merchandising Concepts and Practices
  • Product Development and Merchandising
  • Sustainability and the Future of Fashion
  • Product Life Cycle Management

Review Program Requirements

Undergraduate students at LIM can select one of more than 20 minors to pair with their major course of study. Examples include:

  • Digital Business
  • Fashion Marketing
  • Fashion Media
  • Sustainability
  • Diversity, Equity and Inclusion

Practical workplace experience is essential to preparing for a successful career in the fashion business. 

Business of Fashion bachelor’s degree students must complete 2 required internships.

Thanks to LIM’s industry connections, our students score internship opportunities with some of the biggest names in fashion and lifestyle. 

Here are just of a few of the places where Business of Fashion majors have interned:

  • Christian Louboutin
  • Fendi
  • SONY Music Entertainment
  • Ulta Beauty
  • Converse

Undergraduate Internships  Career Development Resources

As a Business of Fashion major, you will graduate ready to work for any fashion and lifestyle retailer or brand, ranging from innovative startups to corporate conglomerates. 

Your time at LIM will prepare you to pursue the career of your dreams in a variety of areas, including:

  • Buying and Planning
  • Digital Merchandising
  • Forecasting and Trend Prediction
  • Sustainability and Corporate Social Responsibility
  • Entrepreneurship
  • Marketing and Public Relations

Career Pathways  Life After LIM

Why Study The Business of Fashion at LIM

If you already have an associate degree, or are transferring in with at least 60 credits, pursuing a bachelor’s degree in the Business of Fashion provides a more affordable option to streamline your education and earn a Fashion Merchandising-oriented bachelor’s degree in two years or less.

LIM students sit around a table and reach for a basket full of fabric scraps.
Whether students seek to launch a fashion line or work for one of their favorite brands, they'll gain the business knowledge and skills they need to succeed.

LIM & the Fashion Industry

LIM is highly regarded for the quality of its business education and has deep connections throughout the fashion industry. As a result, students have opportunities to work on industry projects and regularly excel in major scholarship competitions sponsored by organizations such as the National Retail Federation Foundation and the Fashion Scholarship Fund.

Experiential learning is key to success in fashion, and at LIM, we make it a priority. Our students have one-of-a-kind experiences in New York City like taking backstage tours at Nordstrom and volunteering at New York Fashion Week.

Networking is also an essential component of the fashion business, and at LIM making professional connections begins in the classroom. Faculty members have high-level experience in everything from product development and merchandise planning to buying and sustainable sourcing for companies such as American Eagle Outfitters, Target, Cotton Incorporated, and more.

We also regularly bring in industry leaders and alumni to share their expertise and career advice. For example, LIM hosts the “NXT in Retail” panel discussion series, where fashion business professionals discuss emerging industry issues.

Student Life & Support Services

Feeling supported is essential to having a successful college experience. LIM provides a wide range of academic resources and counseling services, lifetime career development assistance, and extracurricular activities, all in an inclusive and welcoming environment.

You can also take your academic experience further and make meaningful personal connections by becoming involved in a student-led club or organization, volunteer opportunity, or study abroad program.

Industry Expert Faculty

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Earn a BBA in The Business of Fashion at LIM College

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