Become An Insider

Fashion Merchandising is the point at which fashion and business truly meet.

In class and through internships, you’ll learn how to identify trends, develop product lines, and understand what shapes buying behavior. Fashion merchandising combines creativity and a passion for fashion with an analytic business perspective.

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Courses & Requirements

Program Overview

The Bachelor of Business Administration (BBA) in Fashion Merchandising prepares students for a wide range of positions in fashion and fashion related industries. The curriculum provides a foundation of core courses in liberal arts and business, and includes many industry specific courses as well. Those enrolled in this program have the opportunity to choose a track in Retail Buying & Planning. The BBA degree is also an appropriate gateway to graduate studies. This program can be completed face-to-face or fully online.

Required Courses - 15 Credits

General Electives

21 Credits

General Electives are any courses numbered 1000 or higher (except CARE 1890 - Micro-Internship (Optional)) which are not specifically required for the student’s degree program.

Liberal Arts & Sciences Electives

12 Credits

Liberal Arts Electives are any non-remedial courses offered by the Arts & Sciences department with the following prefixes:  COMM, ECON, ENGL, ARTS, HIST, LANG, MATH, NTSC, PHIL, POLS, PSYC, and SOCI, plus INTD 2511, not specifically required for a major and vary depending upon major course requirements.

LIM College offers the following minors** for each major, which are intended to provide an additional focused area of study:

Fashion Media Minor:

  • Fashion Media

Fashion Merchandising Minors:

  • Beauty
  • Event Planning
  • Fashion Merchandising
  • Fashion Styling
  • Retail Buying And Planning (For Non-fashion Merchandising Majors)
  • Retail Buying And Planning (For Fashion Merchandising Majors)
  • Sustainability

Liberal Arts Minors:

  • The Arts: History and Performance
  • English
  • Global Studies
  • Society And Culture

Marketing, Management, And Finance Minors:

  • Digital Business
  • International Business
  • Management
  • Marketing

Visual Studies Minors:

  • Digital Design And Photography
  • Interior And Residential Concepts
  • Photo Styling And Set Design
  • Visual Studies
  • Visuals For Social Media

Not all courses are offered every semester.

Note that the LIM College Diploma will not display minors (only degree and program will be displayed). However, minors will be shown on the LIM College transcript.

*Not available online.

**Students must take two of the five courses required for the minor at LIM College in order to declare a minor at LIM College (students may transfer in a maximum of three courses into a minor). There is no limit to the number of minors that students can declare. Students may use the same course to qualify for multiple minors. Students are limited to applying one required course as part of their minor.  Exceptions are made at the discretion of each department chair.

All undergraduate students who enroll at LIM College are assessed in the areas of writing and mathematics to ensure they receive adequate support while completing required coursework*.

Students are assessed by either:

  • Submitting ACT or SAT scores for review
  • Completing the LIM College placement tests

In addition, college-level English composition and mathematics courses will be reviewed for equivalency and used when determining placement test requirements.

Students will be placed based on any of the above submissions. If multiple submissions are made, LIM College will use the placement criteria that demonstrates the highest level of proficiency. Students who choose not to submit ACT/SAT scores and who do not take the LIM College placement test will automatically be placed into corequisite developmental courses in Writing and Statistics.

Corequisite developmental education courses do not carry credit towards the degree, but do carry hours which count towards full-time status. See Undergraduate Credits and Hours for further information. 

*Students accepted into the Fashion Scholars program are qualified out of developmental education course work.

All Fashion Scholars are required to complete the following:

All Fashion Scholars are required to complete a minimum of 21 credits at the honors level, achieving a minimum final grade of B in each course (substituting for the non-honors equivalent). The 21 honors credits include:

For the remainder of the credits, students can choose from the following:

Students accepted into the Fashion Scholars program are qualified out of all developmental education course work.

*Not available online.

Students enrolled in the Global Pathway to Fashion Program will complete the following:

Level 3A

  • FASH 1110 - Introduction to the Fashion Business credit(s): 3
  • PATH 030A - The Language of Business and Fashion I credit(s): 9
  • PATH 0410 - Undergraduate Support Lab credit(s): 3
  • PATH 0490 - Undergraduate Pathway Special Topics credit(s): 3

Level 3B

  • MRKT 1550 - Marketing credit(s): 3
  • PATH 030B - The Language of Business and Fashion II credit(s): 9
  • PATH 0410 - Undergraduate Support Lab credit(s): 3
  • PATH 0490 - Undergraduate Pathway Special Topics credit(s): 3

In order to proceed to the next level and/or complete the program, students must earn a Global Pathways GPA of 2.00 or better.

PATH course credits are institutional credits - they do not count towards total degree program credit requirements.

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Opportunities at LIM

Fashion Merchandising Careers

When you graduate, you can pursue a career in nearly any aspect of the fashion business, including product development, styling, event planning, and buying. Position titles for recent LIM grads have included Digital Merchandising Assistant, Wholesale Coordinator, Sustainability Manager, Merchandise Operations Coordinator, and Assistant Buyer.

Explore a Career in Fashion Merchandising

Internship Experiences

From luxury brands to retail giants; PR and marketing firms to publishers; entertainment conglomerates to savvy startups—our students gain workplace experience at industry-leading companies.

Browse Internship Opportunities

Clubs & Organizations

There’s more to college than attending class. Enhance your experience outside of the classroom with co-curricular and extracurricular opportunities. Make the most of your time and get involved at LIM College.

See How You Can Get Involved

Study Abroad

Enhance your cultural knowledge and broaden your horizons while you study the business of fashion. Choose a short-term travel program or semester abroad to add an invaluable experience to your time at LIM College.

View all Study Abroad Programs
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Financial Aid

Financial assistance can come in the form of scholarships, grants, loans, and work-study.

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Invest in Your Success

Our 2019-2020 tuition and fees were 25% lower than the national average for private 4-year colleges.

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