Fashion Merchandising, BBA

Entry Term:
Fall 2024
Application Status:

The Bachelor of Business Administration (BBA) in Fashion Merchandising degree program at LIM College teaches students how to develop products from start to finish – everything from coming up with the initial idea, to bringing it to life, and getting it to consumers through brick-and-mortar stores and digital platforms.

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Fashion Merchandising Program Overview

Accredited by the Accreditation Council for Business Schools and Programs (ACBSP), the BBA in Fashion Merchandising degree program provides a window into the entirety of the multi-trillion-dollar global fashion industry.

LIM’s Fashion Merchandising program fuses business with creativity as Fashion Merchandising majors learn how to develop fashion and lifestyle products and services from start to finish. Along the way, students complete required internships to gain real-world experience, make connections, and build a career-ready resume.

Curriculum & Careers

Fashion Merchandising majors learn how to predict trends, develop professional fashion presentations, create merchandise plans, and more. 

Key courses include:

  • Digital Tools for Fashion Presentations
  • Fabric for Fashion
  • Merchandising Concepts and Practices
  • Product Development and Merchandising
  • Sustainability and the Future of Fashion

Review Program Requirements

All undergraduate students at LIM can select one of more than 20 minors to pair with their major course of study. Adding a minor helps you develop focused knowledge toward a specific career goal. 

Here are just a few of the minors you can choose:

  • Event Planning
  • Fashion Marketing
  • Fashion Styling
  • Retail Buying and Planning
  • Sustainability

Practical workplace experience is essential to preparing for a successful career in the fashion business. 

Fashion Merchandising bachelor’s degree students must complete 3 required internships.

Thanks to LIM’s industry connections, our students score internship opportunities with some of the biggest names in fashion and lifestyle. 

Here are just of a few of the hundreds of places where our Fashion Merchandising majors have interned:

  • Coach
  • Gucci
  • Free People
  • Bloomingdale’s
  • The TJX Companies

Explore our undergraduate internship programs.

Undergraduate Internships  Career Development Resources

As a Fashion Merchandising major, you will graduate ready to work for any fashion and lifestyle retailer or brand, ranging from innovative startups to corporate conglomerates. 

Your time at LIM will prepare you to pursue the career of your dreams in a variety of areas, including:

  • Buying and Planning
  • Digital Merchandising
  • Event Planning and Activation
  • Forecasting and Trend Prediction
  • Styling and Creative Direction
  • Sustainability

Fashion Merchandising Career Pathway  Life After LIM

Why Study Fashion Merchandising at LIM

Earning a Fashion Merchandising degree from LIM means learning directly from industry experts and having access to unparalleled opportunities for real-world, resume-building experience. 

Plus, our location in New York City means being in a high-energy environment where you’ll have incredible access to the world’s most influential companies in fashion and lifestyle for completing internships, volunteering at major fashion events, and making career connections.

LIM professor Nancy Miller teaches a fashion merchandising course and displays a poster with different designs
Through their classes and internships, Fashion Merchandising students learn how to identify trends, develop product lines, and understand what shapes buying behavior.

LIM & the Fashion Industry

LIM is highly regarded for the quality of its business education and has deep and longstanding connections throughout the fashion industry. As a result, there are exciting opportunities to work on in-class industry projects, and LIM students regularly excel in major scholarship competitions sponsored by organizations such as the National Retail Federation Foundation and the Fashion Scholarship Fund.

Networking is also an essential component of succeeding in the fashion business, and at LIM making those professional connections begins in the classroom. The faculty members who teach in our Fashion Merchandising bachelor’s program have professional experience in everything from product development and merchandise planning to buying and sustainable sourcing for companies such as American Eagle Outfitters, Target, Cotton Incorporated, and more.

We also regularly bring in industry leaders and successful alumni to share their expertise and career advice. For example, LIM hosts the “NXT in Retail” panel discussion series, where fashion business professionals discuss emerging industry issues.

Student Life & Support Services

Feeling supported is essential to having a successful college experience. 

LIM provides a wide range of academic resources and counseling services, comprehensive career development assistance, and extracurricular activities in an inclusive and welcoming environment

You can also take your academic experience further and make meaningful personal connections by becoming involved in a student-led club or organization, volunteer opportunity, or study abroad program.

Fashion Merchandising and Marketing Faculty

Two LIM College students working on an assignment
Explore Related Programs

Learn more about related fashion business and merchandising associate and bachelor’s degree programs offered at LIM.

Two LIM College students walking down the sidewalk in the city

Earn a BBA in Fashion Merchandising at LIM College

Channel your passion for fashion into a career-focused business education. Begin your Bachelor of Business Administration degree in Fashion Merchandising at LIM College.

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