On Campus, Online
Marketing is about creating a relationship with consumers.
Great marketers understand customers needs and desires and develop creative strategies to meet them. Thanks to technology such as artificial intelligence and social media, there are more ways than ever to help brands build relationships with consumers. Learn how to forge fashion's most crucial connection.
LIM is one of the Top 10 Fashion Marketing Schools in the U.S., according to Fashion-Schools.org.
LIM College’s bachelor of business administration degree in Fashion Marketing is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
A Closer Look
Blog
What Is the Difference Between Fashion Merchandising and Fashion Marketing?
Though they are both important components of the fashion industry, Fashion Merchandising and Fashion Marketing are two distinct disciplines, each with its own unique focus and scope. LIM College in NYC offers degree programs in Fashion Merchandising and Fashion Marketing on both the bachelor’s and master’s level and these programs can be completed on campus or online.
- September 6, 2023
Story
An LIM Alumna Pays it Forward
Advisory Board Spotlight: Lauren Gallo ’09, Senior Director, Brand Marketing Creative, Nike
- August 3, 2023
- Lauren Gallo
News
Using Decades of Industry Experience to Teach Fashion Marketing
John Keane teaches online and on-campus courses at LIM College. He has more than three decades of experience with major media companies such as Time Inc., Conde Nast, and Bloomberg, and he has held senior-level marketing positions at GQ, Gourmet and People magazines.
- June 7, 2023
Courses & Curriculum
Total credits: 121/122
You'll gain priceless experience-and make important connections-through required internships. Here are just a few places where LIM students have interned.
- Chanel
- Christian Siriano
- Coach
- DevaCurl
- The Madison Square Garden Company
- Topshop
- Warner Bros. Entertainment
- Wilhelmina Models
LIM College offers the following minors for each major, which are intended to provide an additional focused area of study:
Fashion Media Minor:
- Fashion Media
Fashion Merchandising Minors:
- Beauty
- Event Planning
- Fashion Merchandising
- Fashion Styling
- Retail Buying And Planning (For Non-Fashion Merchandising Majors)
- Retail Buying And Planning (For Fashion Merchandising Majors)
- Sustainability
Interdisciplinary Studies Minors:
- Entrepreneurship
- Diversity, Equity, And Inclusion
Liberal Arts Minors:
- The Arts: History and Performance
- English
- Global Studies
- Society And Culture
Marketing, Management, And Finance Minors:
- Digital Business
- International Business
- Management
- Marketing
Visual Studies Minors:
- Digital Design And Photography
- Interior And Residential Concepts
- Photo Styling And Set Design
- Visual Studies
- Visuals For Social Media
Craft your Marketing major to focus on the area you’re most interested in, including:
- Brand Management
- Digital Marketing
- Event Planning
- Market Research
- Public Relations
- Social Media
Opportunities at LIM
Marketing Careers
With a degree in Marketing, you can pursue a career in a wide range of areas, including digital marketing, event planning, PR, social media, and market research. Job titles of recent LIM Marketing grads include Social Media Coordinator, PR and Communications Assistant, and Associate Brand Manager.
Explore a Career in MarketingInternship Experiences
You'll gain priceless experience — and make important connections — through required internships. Marketing majors have done internships in everything from licensing and customer relations to event planning and digital marketing at companies such as Tommy Hilfiger USA, Squarespace, and Authentic Brands Group.
Browse Internship OpportunitiesClubs & Organizations
There’s more to college than attending class. Enhance your experience (and your resume) with co-curricular and extracurricular activities. Make the most of your time and get involved.
See how you can get involvedStudy Abroad
Explore a different culture and expand your world view. Choose a short-term travel program or semester abroad to add an invaluable experience to your education.
View all Study Abroad ProgramsFaculty
Nancy Miller
- Fashion Merchandising and Marketing
- nmiller@limcollege.edu
- Dean of Undergraduate Studies and Chair / Assistant Professor
Robert Conrad
- Fashion Merchandising and Marketing
- Robert.Conrad@limcollege.edu
- Adjunct Faculty
Hilda Alfonso
- Fashion Merchandising and Marketing
- halfonso@limcollege.edu
- Senior Lecturer
Marla Greene
- Fashion Merchandising and Marketing
- mgreene@limcollege.edu
- Associate Professor
Andrea Kennedy
- Fashion Merchandising and Marketing
- Andrea.Kennedy@limcollege.edu
- Adjunct Faculty
John Keane
- Fashion Merchandising and Marketing
- John.Keane@limcollege.edu
- Lecturer
Dr. Nicole Kirpalani
- Fashion Merchandising and Marketing
- Nicole.Kirpalani@limcollege.edu
- Associate Chair, Marketing / Associate Professor
Dr. Mary Wagner
- Fashion Merchandising and Marketing
- Mary.Wagner@limcollege.edu
- Assistant Professor
Beth Hochberg
- Fashion Merchandising and MarketingGraduate Studies
- beth.hochberg@limcollege.edu
- Adjunct Faculty / Former Global Supply Chain Manager - Accessories, Calvin Klein
Dr. Mary Ann Bui
- Fashion Merchandising and Marketing
- maryann.bui@limcollege.edu
- Adjunct Faculty
Dr. Michelle Cheasty-Christ
- Fashion Merchandising and Marketing
- Adjunct Faculty
Dr. Crystal Green Brown
- Fashion Merchandising and Marketing
- crystal.brown@limcollege.edu
- Adjunct Faculty
Dr. Erin McKinstry
- Fashion Merchandising and Marketing
- erin.mckinstry@limcollege.edu
- Adjunct Faculty
Michelle Alleyne
- Fashion Merchandising and Marketing
- michelle.alleyne@limcollege.edu
- Adjunct Faculty
Shanti Amalanathan
- Fashion Merchandising and Marketing
- Adjunct Faculty
Anne Appel
- Fashion Merchandising and Marketing
- anne.appel@limcollege.edu
- Adjunct Faculty
Juliette Atwi
- Fashion Merchandising and Marketing
- Juliette.atwi@limcollege.edu
- Adjunct Faculty
Michelle Ayers
- Fashion Merchandising and Marketing
- michelle.ayers@limcollege.edu
- Adjunct Faculty
Fabrizio Babino
- Fashion Merchandising and Marketing
- fabrizio.babino@limcollege.edu
- Adjunct Faculty
Marc Benhamou
- Fashion Merchandising and Marketing
- marc.benhamou@limcollege.edu
- Adjunct Faculty
Stacey Blume
- Fashion Merchandising and Marketing
- Adjunct Faculty
Patricia Clyne
- Fashion Merchandising and Marketing
- patricia.clyne@limcollege.edu
- Adjunct Faculty
Terence Coffee
- Fashion Merchandising and Marketing
- terence.coffee@limcollege.edu
- Adjunct Faculty
Amira Djokovic
- Fashion Merchandising and Marketing
- amira.djokovic@limcollege.edu
- Adjunct Faculty
Janice Everett
- Fashion Merchandising and Marketing
- janice.everett@limcollege.edu
- Adjunct Faculty
Christina Frantellizzi
- Fashion Merchandising and Marketing
- Adjunct Faculty
Floriana Frigenti
- Fashion Merchandising and Marketing
- Adjunct Faculty
Joanne Galanos
- Fashion Merchandising and Marketing
- joanne.galanos@limcollege.edu
- Adjunct Faculty
Shandel Garner
- Fashion Merchandising and Marketing
- shandel.garner@limcollege.edu
- Adjunct Faculty
Jill Greenberg
- Fashion Merchandising and Marketing
- jill.greenberg@limcollege.edu
- Adjunct Faculty
Gayon Griffin
- Fashion Merchandising and Marketing
- Adjunct Faculty
Sandra Holtzman
- Fashion Merchandising and Marketing
- Adjunct Faculty
Mary Kassner
- Fashion Merchandising and Marketing
- mary.kassner@limcollege.edu
- Adjunct Faculty
Reginald King
- Fashion Merchandising and Marketing
- reginald.king@limcollege.edu
- Adjunct Faculty
Nancy Klein
- Fashion Merchandising and Marketing
- nancy.klein@limcollege.edu
- Adjunct Faculty
Moriah Lutz-Tveite
- Fashion Merchandising and Marketing
- moriah.lutztveite@limcollege.edu
- Adjunct Faculty
Dr. Carlos Manzano
- Fashion Merchandising and Marketing
- carlos.manzano@limcollege.edu
- Adjunct Faculty
Joan Marcocci
- Fashion Merchandising and Marketing
- joan.marcocci@limcollege.edu
- Adjunct Faculty
Tara Maurice
- Fashion Merchandising and Marketing
- tara.maurice@limcollege.edu
- Adjunct Faculty
Adrienne McKissick
- Fashion Merchandising and Marketing
- adrienne.mckissick@limcollege.edu
- Adjunct Faculty
Matt Melucci
- Fashion Merchandising and Marketing
- matthew.melucci@limcollege.edu
- Adjunct Faculty
Marilu Menendez
- Fashion Merchandising and Marketing
- marilu.menendez@limcollege.edu
- Adjunct Faculty
Sabrina Moscola
- Fashion Merchandising and Marketing
- sabrina.moscola@limcollege.edu
- Adjunct Faculty
Agassi Nakhapetian
- Fashion Merchandising and Marketing
- agassi.nakhapetian@limcollege.edu
- Adjunct Faculty
Marilyn Phillips-Stull
- Fashion Merchandising and Marketing
- m.phillipsstull@limcollege.edu
- Adjunct Faculty
Jeanine Polizzi
- Fashion Merchandising and Marketing
- jeanine.polizzi@limcollege.edu
- Adjunct Faculty
Andrea Reyes
- Fashion Merchandising and Marketing
- andrea.reyes@limcollege.edu
- Adjunct Faculty
Chris Serluco
- Fashion Merchandising and Marketing
- chris.serluco@limcollege.edu
- Adjunct Faculty
Ellen Sills-Levy
- Fashion Merchandising and Marketing
- ellen.sillslevy@limcollege.edu
- Adjunct Faculty
Chriss Slevin
- Fashion Merchandising and Marketing
- chriss.slevin@limcollege.edu
- Adjunct Faculty
Carlton Spence
- Fashion Merchandising and Marketing
- carlton.spence@limcollege.edu
- Adjunct Faculty
Christine Stragazzi
- Fashion Merchandising and Marketing
- christine.stragazzi@limcollege.edu
- Adjunct Faculty
Maggie Ullrich
- Fashion Merchandising and Marketing
- maggie.ullrich@limcollege.edu
- Adjunct Faculty
Francesco Venezia
- Fashion Merchandising and Marketing
- francesco.venezia@limcollege.edu
- Adjunct Faculty
Erin Wirths
- Fashion Merchandising and Marketing
- erin.wirths@limcollege.edu
- Adjunct Faculty
Latoya Woods
- Fashion Merchandising and Marketing
- latoya.woods@limcollege.edu
- Adjunct Faculty
Daniella Platt
- Fashion Merchandising and Marketing
- daniella.platt@limcollege.edu
- Adjunct Faculty
Diamante Logan
- Fashion Merchandising and Marketing
- diamante.logan@limcollege.edu
- Adjunct Faculty
Lori Riviere
- Fashion Merchandising and Marketing
- lori.rivieri@limcollege.edu
- Adjunct Faculty
Brett Mayer
- Fashion Merchandising and Marketing
- brett.mayer@limcollege.edu
- Adjunct Faculty
Interested in taking the next step?
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Our 2022-2023 tuition and fees were 22% lower than the national average for private 4-year nonprofit institutions.
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