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Marketing is about creating a relationship with consumers.

Great marketers understand customers needs and desires and develop creative strategies to meet them. Thanks to technology such as artificial intelligence and social media, there are more ways than ever to help brands build relationships with consumers. Learn how to forge fashion's most crucial connection.

LIM is one of the Top 10 Fashion Marketing Schools in the U.S., according to Fashion-Schools.org.

Download the Fashion Marketing Fact Sheet

 

LIM College’s bachelor of business administration degree in Fashion Marketing is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Two students looking at a phone together.

A Closer Look

Maya Colop Morales Headshot
Story

Story

Coloring the World and Supporting Entrepreneurs

Alumni Spotlight: Maya Colop-Morales  

  • November 16, 2022
  • Maya Colop-Morales
Maranda Janky
Story

Story

Alumni Spotlight: Succeeding in Media

Content Director, Americas, Financial Times

  • June 7, 2022
  • Maranda Janky
Anna Bennudriti smiling professional photo, green background
Story

Story

Alumni Spotlight: Finding a Professional Path in Data Analytics

Anna Bennudriti (’04), Senior Director of Analytics and Customer Acquisition, Belk

  • March 8, 2022
  • Anna Bennudriti
Read More

Courses & Curriculum

  • Applied Marketing Research
  • Digital Design
  • Consumer Behavior
  • Global Markets
  • Integrated Marketing
  • Communication
  • Internet Marketing

Internships

You'll gain priceless experience-and make important connections-through required internships. Here are just a few places where LIM students have interned.

  • Chanel
  • Christian Siriano
  • Coach
  • DevaCurl
  • The Madison Square Garden Company
  • Topshop
  • Warner Bros. Entertainment
  • Wilhelmina Models

LIM College offers the following minors for each major, which are intended to provide an additional focused area of study:

Fashion Media Minor:

  • Fashion Media

Fashion Merchandising Minors:

  • Beauty
  • Event Planning
  • Fashion Merchandising
  • Fashion Styling
  • Retail Buying And Planning (For Non-Fashion Merchandising Majors)
  • Retail Buying And Planning (For Fashion Merchandising Majors)
  • Sustainability

Interdisciplinary Studies Minors:

  • Entrepreneurship
  • Diversity, Equity, And Inclusion

Liberal Arts Minors:

  • The Arts: History and Performance
  • English
  • Global Studies
  • Society And Culture

Marketing, Management, And Finance Minors:

  • Digital Business
  • International Business
  • Management
  • Marketing

Visual Studies Minors:

  • Digital Design And Photography
  • Interior And Residential Concepts
  • Photo Styling And Set Design
  • Visual Studies
  • Visuals For Social Media

Craft your Marketing major to focus on the area you’re most interested in, including:

  • Brand Management
  • Digital Marketing
  • Event Planning
  • Market Research
  • Public Relations
  • Social Media
A wall of shoes.

Opportunities at LIM

Marketing Careers

With a degree in Marketing, you can pursue a career in a wide range of areas, including digital marketing, event planning, PR, social media, and market research. Job titles of recent LIM Marketing grads include Social Media Coordinator, PR and Communications Assistant, and Associate Brand Manager.

Explore a Career in Marketing

Internship Experiences

You'll gain priceless experience — and make important connections — through required internships.  Marketing majors have done internships in everything from licensing and customer relations to event planning and digital marketing at companies such as Tommy Hilfiger USA, Squarespace, and Authentic Brands Group.

Browse Internship Opportunities

Clubs & Organizations

There’s more to college than attending class. Enhance your experience (and your resume) with co-curricular and extracurricular activities. Make the most of your time and get involved.

See how you can get involved

Study Abroad

Explore a different culture and expand your world view. Choose a short-term travel program or semester abroad to add an invaluable experience to your education.

View all Study Abroad Programs

Faculty

Nancy Miller

Nancy Miller
  • Fashion Merchandising and Marketing
  • nmiller@limcollege.edu
  • Chair / Assistant Professor

Robert Conrad

Robert Conrad
  • Fashion Merchandising and Marketing
  • Robert.Conrad@limcollege.edu
  • Adjunct Faculty

Hilda Alfonso

woman standing on new york city subway platform
  • Fashion Merchandising and Marketing
  • halfonso@limcollege.edu
  • Senior Lecturer

Marla Greene

Marla Greene
  • Fashion Merchandising and Marketing
  • mgreene@limcollege.edu
  • Associate Professor

Andrea Kennedy

Andrea Kennedy
  • Fashion Merchandising and Marketing
  • Andrea.Kennedy@limcollege.edu
  • Adjunct Faculty

John Keane

John Keane
  • Fashion Merchandising and Marketing
  • John.Keane@limcollege.edu
  • Lecturer

Dr. Nicole Kirpalani

Nicole Kirplani
  • Fashion Merchandising and Marketing
  • Nicole.Kirpalani@limcollege.edu
  • Associate Chair, Marketing / Associate Professor

Dr. Mary Wagner

woman standing outdoors
  • Fashion Merchandising and Marketing
  • Mary.Wagner@limcollege.edu
  • Assistant Professor

Beth Hochberg

beth hochberg
  • Fashion Merchandising and Marketing
    Graduate Studies
  • beth.hochberg@limcollege.edu
  • Adjunct Faculty / Former Global Supply Chain Manager - Accessories, Calvin Klein

Dr. Mary Ann Bui

Dr. Mary Ann Bui
  • Fashion Merchandising and Marketing
  • maryann.bui@limcollege.edu
  • Adjunct Faculty

Dr. Michelle Cheasty-Christ

Michelle Cheasty-Christ
  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Dr. Crystal Green Brown

Dr. Crystal Green Brown
  • Fashion Merchandising and Marketing
  • crystal.brown@limcollege.edu
  • Adjunct Faculty

Dr. Erin McKinstry

Erin McKinstry
  • Fashion Merchandising and Marketing
  • erin.mckinstry@limcollege.edu
  • Adjunct Faculty

Michelle Alleyne

Michelle Alleyne
  • Fashion Merchandising and Marketing
  • michelle.alleyne@limcollege.edu
  • Adjunct Faculty

Shanti Amalanathan

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Anne Appel

Anne Appel
  • Fashion Merchandising and Marketing
  • anne.appel@limcollege.edu
  • Adjunct Faculty

Juliette Atwi

Juliette Atwi
  • Fashion Merchandising and Marketing
  • Juliette.atwi@limcollege.edu
  • Adjunct Faculty

Michelle Ayers

Michelle Ayers
  • Fashion Merchandising and Marketing
  • michelle.ayers@limcollege.edu
  • Adjunct Faculty

Fabrizio Babino

Fabrizio Babino
  • Fashion Merchandising and Marketing
  • fabrizio.babino@limcollege.edu
  • Adjunct Faculty

Marc Benhamou

man with arms folded
  • Fashion Merchandising and Marketing
  • marc.benhamou@limcollege.edu
  • Adjunct Faculty

Stacey Blume

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Patricia Clyne

Patricia Clyne
  • Fashion Merchandising and Marketing
  • patricia.clyne@limcollege.edu
  • Adjunct Faculty

Terence Coffee

Terence Coffee
  • Fashion Merchandising and Marketing
  • terence.coffee@limcollege.edu
  • Adjunct Faculty

Amira Djokovic

woman standing on staircase
  • Fashion Merchandising and Marketing
  • amira.djokovic@limcollege.edu
  • Adjunct Faculty

Janice Everett

Janice Everett
  • Fashion Merchandising and Marketing
  • janice.everett@limcollege.edu
  • Adjunct Faculty

Christina Frantellizzi

Chrissy Frantellizzi
  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Floriana Frigenti

woman having coffee at a table
  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Joanne Galanos

Joanne Galanos
  • Fashion Merchandising and Marketing
  • joanne.galanos@limcollege.edu
  • Adjunct Faculty

Shandel Garner

Shandel Garner
  • Fashion Merchandising and Marketing
  • shandel.garner@limcollege.edu
  • Adjunct Faculty

Jill Greenberg

Jill Greenberg
  • Fashion Merchandising and Marketing
  • jill.greenberg@limcollege.edu
  • Adjunct Faculty

Gayon Griffin

woman smiling with leaves in background
  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Sandra Holtzman

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Mary Kassner

  • Fashion Merchandising and Marketing
  • mary.kassner@limcollege.edu
  • Adjunct Faculty

Reginald King

  • Fashion Merchandising and Marketing
  • reginald.king@limcollege.edu
  • Adjunct Faculty

Nancy Klein

Nancy Klein
  • Fashion Merchandising and Marketing
  • nancy.klein@limcollege.edu
  • Adjunct Faculty

Moriah Lutz-Tveite

Moriah Lutz Tveite
  • Fashion Merchandising and Marketing
  • moriah.lutztveite@limcollege.edu
  • Adjunct Faculty

Dr. Carlos Manzano

Carlos Manzano
  • Fashion Merchandising and Marketing
  • carlos.manzano@limcollege.edu
  • Adjunct Faculty

Joan Marcocci

  • Fashion Merchandising and Marketing
  • joan.marcocci@limcollege.edu
  • Adjunct Faculty

Tara Maurice

Tara Maurice
  • Fashion Merchandising and Marketing
  • tara.maurice@limcollege.edu
  • Adjunct Faculty

Adrienne McKissick

Adrienne McKissick
  • Fashion Merchandising and Marketing
  • adrienne.mckissick@limcollege.edu
  • Adjunct Faculty

Matt Melucci

man teaching in classroom
  • Fashion Merchandising and Marketing
  • matthew.melucci@limcollege.edu
  • Adjunct Faculty

Marilu Menendez

Marilu Menendez
  • Fashion Merchandising and Marketing
  • marilu.menendez@limcollege.edu
  • Adjunct Faculty

Sabrina Moscola

Sabrina Moscola
  • Fashion Merchandising and Marketing
  • sabrina.moscola@limcollege.edu
  • Adjunct Faculty

Agassi Nakhapetian

Agassi Nakhapetian
  • Fashion Merchandising and Marketing
  • agassi.nakhapetian@limcollege.edu
  • Adjunct Faculty

Marilyn Phillips-Stull

woman standing with green field in background
  • Fashion Merchandising and Marketing
  • m.phillipsstull@limcollege.edu
  • Adjunct Faculty

Jeanine Polizzi

Jeanine Polizzi
  • Fashion Merchandising and Marketing
  • jeanine.polizzi@limcollege.edu
  • Adjunct Faculty

Andrea Reyes

woman standing with red wall
  • Fashion Merchandising and Marketing
  • andrea.reyes@limcollege.edu
  • Adjunct Faculty

Chris Serluco

Chris Serluco
  • Fashion Merchandising and Marketing
  • chris.serluco@limcollege.edu
  • Adjunct Faculty

Ellen Sills-Levy

Ellen Sills-Levy
  • Fashion Merchandising and Marketing
  • ellen.sillslevy@limcollege.edu
  • Adjunct Faculty

Chriss Slevin

Chriss Slevin
  • Fashion Merchandising and Marketing
  • chriss.slevin@limcollege.edu
  • Adjunct Faculty

Carlton Spence

Carlton Spence
  • Fashion Merchandising and Marketing
  • carlton.spence@limcollege.edu
  • Adjunct Faculty

Christine Stragazzi

Christine Stragazzi
  • Fashion Merchandising and Marketing
  • christine.stragazzi@limcollege.edu
  • Adjunct Faculty

Maggie Ullrich

smiling woman standing next to river
  • Fashion Merchandising and Marketing
  • maggie.ullrich@limcollege.edu
  • Adjunct Faculty

Francesco Venezia

Francesco Venezia
  • Fashion Merchandising and Marketing
  • francesco.venezia@limcollege.edu
  • Adjunct Faculty

Erin Wirths

woman standing against white background
  • Fashion Merchandising and Marketing
  • erin.wirths@limcollege.edu
  • Adjunct Faculty

Latoya Woods

Latoya Woods
  • Fashion Merchandising and Marketing
  • latoya.woods@limcollege.edu
  • Adjunct Faculty

Daniella Platt

Daniella Platt
  • Fashion Merchandising and Marketing
  • daniella.platt@limcollege.edu
  • Adjunct Faculty

Diamante Logan

Logan Diamante
  • Fashion Merchandising and Marketing
  • diamante.logan@limcollege.edu
  • Adjunct Faculty

Lori Riviere

Lori Riviere
  • Fashion Merchandising and Marketing
  • lori.rivieri@limcollege.edu
  • Adjunct Faculty

Brett Mayer

Brett Mayer
  • Fashion Merchandising and Marketing
  • brett.mayer@limcollege.edu
  • Adjunct Faculty
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