Fashion Marketing, BBA

LIM’s Fashion Marketing bachelor’s degree program is grounded in a philosophy of “learning by doing.” This means that in addition to your required internships, you will have chances to work on collaborative in-class marketing projects with fashion and lifestyle companies, as well as opportunities to add new skills and certifications to your resume throughout your Fashion Marketing education.

From day one, you’ll start learning how to perform professional marketing activities such as creating a brand engagement calendar, running a digital analytics report, and completing a target market analysis. 

LIM & the Fashion Industry

LIM is highly regarded for the quality of its business education and has longstanding connections throughout the fashion industry. As a result, students have access to many top fashion business professionals and prominent companies, as well as a robust alumni network.

Faculty members who work for companies such as Ralph Lauren, Savage X Fenty, and Canada Goose bring their firsthand experience into their classes, and provide valuable career insights and advice. By working closely with these industry-expert faculty, LIM students benefit from their knowledge and real-world experience, establishing important connections and positioning themselves for success.

Student Life & Support Services

LIM provides a wide range of academic resources and counseling services, comprehensive career development assistance, and extracurricular activities in an inclusive and welcoming environment. You can also take your academic experience further and make meaningful personal connections by becoming involved in a student-led club or organization, volunteer opportunity, or study abroad program.