Fashion Marketing, BBA

Next Start:
Fall 2024
Application Status:

LIM College’s on-campus Bachelor of Business Administration (BBA) in Fashion Marketing degree program teaches future fashion professionals how to build brands and connect with consumers.

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Fashion Marketing Program Overview

The BBA in Fashion Marketing is about learning how to use an array of tools and technologies to create consumer relationships that will drive strategic growth for fashion and lifestyle brands and companies.

This bachelor’s degree program in Fashion Marketing takes a broad approach to educating students on digital marketing and social media communications and infuses practical career knowledge and real-world opportunities for workplace experience throughout the curriculum.

Curriculum & Careers

Fashion Marketing courses at LIM evolve as the industry evolves, educating you on current business developments and trends and providing an inside perspective on what’s happening in actual fashion workplaces. 

Sample Fashion Marketing courses include:

  • Consumer Behavior
  • Digital Marketing
  • Fashion Branding
  • Fashion Marketing & Communications
  • Global Markets
  • Marketing Analytics

Review Program Requirements

Focus on a specific area that interests you by selecting from more than 20 minors

Just a few of our many minors that complement the Fashion Marketing major are:

  • Beauty
  • Digital Business
  • Fashion Merchandising
  • Retail Buying and Planning
  • Sustainability

Real-world experiences are essential to preparing for your future career, especially in the fashion industry. 

LIM Fashion Marketing students have completed internships with some of the most exciting and well-known brands and companies throughout the business of fashion and lifestyle, including:

  • Chanel
  • Fendi
  • LaQuan Smith
  • Milk Makeup
  • Prada
  • Warner Bros. Entertainment

Undergraduate Internships  Career Development Resources

A degree in Fashion Marketing is a versatile business degree. 

Regardless of size, all fashion and lifestyle brands engage in marketing to promote their products and services.

LIM Fashion Marketing graduates have gone on to build exciting careers everywhere from edgy fashion start-ups to global corporate conglomerates.

Fashion Marketing majors can apply their knowledge in many different disciplines, such as:

  • Branding and Consumer Engagement
  • Content Marketing
  • Digital and Social Media Marketing
  • Market Research
  • Communications and Public Relations

Marketing Career Pathway  Life After LIM

Why Study Fashion Marketing at LIM

LIM’s Fashion Marketing bachelor’s degree program is grounded in a philosophy of “learning by doing.” This means that in addition to your required internships, you will have chances to work on collaborative in-class marketing projects with fashion and lifestyle companies, as well as opportunities to add new skills and certifications to your resume throughout your Fashion Marketing education.

From day one, you’ll start learning how to perform professional marketing activities such as creating a brand engagement calendar, running a digital analytics report, and completing a target market analysis. 

A female LIM student smiles and poses in Midtown. She wears an Authentic Brands Group jacket.
LIM's Fashion Marketing students learn how to forge the fashion business' most crucial connection: the connection between consumers and brands.

LIM & the Fashion Industry

LIM is highly regarded for the quality of its business education and has longstanding connections throughout the fashion industry. As a result, students have access to many top fashion business professionals and prominent companies, as well as a robust alumni network.

Faculty members who work for companies such as Ralph Lauren, Savage X Fenty, and Canada Goose bring their firsthand experience into their classes, and provide valuable career insights and advice. By working closely with these industry-expert faculty, LIM students benefit from their knowledge and real-world experience, establishing important connections and positioning themselves for success.

Student Life & Support Services

LIM provides a wide range of academic resources and counseling services, comprehensive career development assistance, and extracurricular activities in an inclusive and welcoming environment. You can also take your academic experience further and make meaningful personal connections by becoming involved in a student-led club or organization, volunteer opportunity, or study abroad program.

Fashion Merchandising and Marketing Faculty

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Earn a BBA in Fashion Marketing at LIM College

Prepare for your dream career. Take the next step toward your Bachelor of Business Administration degree in Fashion Marketing from LIM College.

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