Careers in Fashion Marketing

Discover the art and science of connecting with consumers

Fashion marketing is a vital bridge between brands and the public. 

Marketers use data to identify customers’ needs and desires and then build ongoing relationships that can lead to sales and company growth.

Recognized among the Top 10 Fashion Marketing Schools in the country by, LIM has the industry-expert faculty, career-focused approach, and New York City location that can help launch your career in fashion marketing. 

Discover where a bachelor’s or master’s degree in Fashion Marketing from LIM can lead you.

Wondering how to land that coveted job in fashion marketing? Industry veteran and LIM faculty member John Keane shares five tips on what hiring managers look for in interviews and résumés.

John Keane

Explore careers in Fashion Marketing

Internship experiences can make your fashion marketing résumé stand out among the competition. Internships provide invaluable on-the-job preparation, allow you to build your network, and increase your skill levels. LIM College requires internships as part of all its degree programs, helping pave the way for your future career.

Here are just a few of the places where our undergraduate Fashion Marketing students have interned:

  • Hugo Boss
  • Manolo Blahnik
  • Milk Makeup
  • Prada
  • Puma
  • Saks Fifth Avenue
  • Target

LIM’s Fashion Marketing graduate students have completed internships at places such as:

  • Authentic Brands Group
  • Christian Louboutin
  • DKNY
  • Giorgio Armani Corporation
  • Kith
  • Salvatore Ferragamo
  • Tory Burch

Nearly every fashion and lifestyle business needs to promote and sell products and/or services to customers. That makes a degree in Fashion Marketing a versatile one, as you can work anywhere from small businesses to advertising agencies, marketing and PR firms, or global brands and conglomerates.

Potential post-graduation job titles for bachelor’s degree program graduates include:

  • Content Coordinator
  • Digital Marketing Associate
  • Marketing Communications Assistant
  • Marketing Coordinator
  • Public Relations Assistant
  • Social Media Coordinator

Potential job titles for master’s degree program graduates include: 

  • Brand Strategist
  • Advertising Campaign Manager
  • Marketing Manager
  • Public Relations Specialist
  • Social Media Manager
  • Trend Analyst/Forecasting Specialist

At LIM, we prepare graduates for dynamic careers in fashion marketing across diverse fields. Our cross-disciplinary, practical programs equip you with the knowledge and experience essential to launch or advance your career. Our proven formula is reflected in the many successes of our Fashion Marketing alumni.

Class of 2023 graduates from our bachelor’s degree program have gone on to positions that include: 

  • Collaborations Assistant, Coach
  • Site Merchandising Manager, Foundry Brands
  • Junior Marketing Associate, Kiehl's
  • Operational Coordinator, Ross Stores
  • Public Relations Associate, Princess Polly
  • E-Commerce/Marketing Assistant, Orly Corporation

Master’s degree graduates’ job positions include: 

  • Social Media Manager, BLNY Media Group
  • Social Editor - Cosmopolitan / Fashion Stylist - ELLE, Hearst Magazines
  • Marketing Communications Manager, Accessories Council
  • Licensing Coordinator - Children's Apparel Network
  • Assistant Merchant, Lands End 
  • Assistant Brand Manager, Komar
  • Assistant Visual Manager, Pottery Barn Kids

An LIM degree in Fashion Marketing helps you build essential skills and master important tools that marketers use in their day-to-day work.

Fashion marketing skills:

  • Analytical thinking: Interpret data and optimize marketing approaches.
  • Attention to detail: Ensure precision in every aspect of marketing strategies.
  • Communication: Articulate ideas effectively to convey brand messages.
  • Research: Gather valuable insights to inform strategic decision-making.

Tools of the trade: 

  • Adobe Creative Cloud: Use Illustrator, Photoshop, and InDesign to craft compelling ads, campaigns, and more. 
  • Digital skills: Drive impactful fashion marketing campaigns and engage with fashion-conscious consumers using digital platforms and technologies. 
  • Hootsuite: Master social media management for effective brand promotion.
  • Microsoft 365 Suite: Harness the power of Microsoft tools for seamless workflow and collaboration.

By joining a professional organization you can make valuable connections that lead to career growth. Marketing publications can help you keep up with emerging industry developments that may affect your career path.

Marketing Organizations:

Marketing Publications:

LIM College’s Fashion Marketing Programs

Bachelor of Business Administration (BBA) in Fashion Marketing

Learn about digital marketing and social media communications in LIM’s bachelor’s degree program in Fashion Marketing. Acquire practical career knowledge and benefit from plentiful opportunities for real-world workplace experience . Earn your degree on campus or online.

Explore the Fashion Marketing BBA program (on campus) Explore the Fashion Marketing BBA program (online)

Master of Professional Studies (MPS) in Fashion Marketing

Elevate your marketing prowess with LIM’s in-person or online Fashion Marketing graduate program. In this 30-credit, one-year master’s program, you can tailor your degree with a specialization in Digital Media Marketing or Strategic and Digital Marketing.

Explore the Fashion Marketing MPS (on campus) Explore the Fashion Marketing MPS (online)
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Take the next step toward your future

Develop the skills to achieve your dream career with a bachelor’s or master’s degree in Fashion Marketing from LIM College. 

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