Fashion Marketing, BBA (Online)

Next Start:
May 13, 2024
Application Status:

LIM College’s online Bachelor of Business Administration (BBA) in Fashion Marketing degree program teaches future fashion professionals how to build brands and connect with consumers.

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Fashion Marketing Program Overview

The fully online BBA in Fashion Marketing teaches students how to use an array of tools and technologies to create consumer relationships that will drive strategic growth for fashion and lifestyle brands and companies.

This online bachelor’s degree program in Fashion Marketing takes a broad approach to educating students on digital marketing and social media communications and infuses practical career knowledge and real-world opportunities for workplace experience throughout the curriculum.

Curriculum & Careers

LIM’s fully online programs feature 7-week accelerated courses.

Fashion Marketing courses cover current business developments and trends and provide an inside perspective on what’s happening in actual fashion workplaces.

Sample Fashion Marketing courses include:

  • Consumer Behavior
  • Digital Marketing
  • Fashion Branding
  • Fashion Marketing & Communications
  • Global Markets
  • Marketing Analytics

Review Program Requirements

Focus on a specific area that interests you by selecting from more than 20 minors.

A few of the many minors that complement the Fashion Marketing major include:

  • Beauty
  • Digital Business
  • Fashion Merchandising
  • Retail Buying and Planning
  • Sustainability

Real-world experiences are essential to preparing for your future career, especially in the fashion industry. Fashion Marketing majors are required to complete 13 experiential education credits, including 3 internships. These internships can be completed anywhere in the world.

In addition to traditional in-person internships, students in the online Fashion Marketing program may be eligible to earn required experiential education credits through remote or hybrid internships, project-based learning with their current employer, or receive credit for prior work experience.

LIM Fashion Marketing majors have completed internships with some of the most exciting and well-known brands and companies throughout the business of fashion and lifestyle, including:

  • Amazon Style
  • Kith
  • LOFT
  • Manolo Blahnik
  • Puma

Undergraduate Internships Career Development Resources

No matter who big or how small they are, all fashion and lifestyle brands use marketing tools to promote their products and services. This makes a business degree in Fashion Marketing extremely versatile.

LIM Fashion Marketing graduates have gone on to build exciting careers everywhere from edgy fashion start-ups to global corporate conglomerates.

Fashion Marketing majors can apply their knowledge in many different disciplines, such as:

  • Branding and Consumer Engagement
  • Content Marketing
  • Digital and Social Media Marketing
  • Market Research
  • Communications and Public Relations

Marketing Career Pathway Life After LIM

Why Study Fashion Marketing Online with LIM

LIM’s online Fashion Marketing bachelor’s degree program is grounded in a philosophy of “learning by doing.” This means that in addition to your required internships, you will have ongoing opportunities to add new skills and certifications to your resume.

From day one, you’ll start learning how to perform professional marketing activities such as creating a brand engagement calendar, running a digital analytics report, and completing a target market analysis. 

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Fashion Marketing students learn how to forge a connection between consumers and brands.

LIM & the Fashion Industry

LIM is highly regarded for the quality of its business education and has strong partnerships throughout the fashion industry. Our longtime roots in New York City pave the way for the immense expertise, experience, and connections our online students benefit from.

Faculty members who work for companies such as Ralph Lauren, Savage X Fenty, and Canada Goose bring their firsthand experience into their classes and provide valuable career insights and advice. Guest speakers and panelists from top fashion and lifestyle companies also regularly participate in virtual events.

Learning directly from true industry experts, LIM students benefit from their professors’ knowledge and experience, establishing important connections and helping to position themselves for success.

Student Life & Support Services

As an online learner, you will have numerous ways to establish meaningful connections with your classmates, professors, and LIM’s campus community.

All online students have dedicated academic advisors who provide support and help resolve any issues that arise during your program. 

Student clubs and organizations also provide a way to expand your network and enhance your experience.

Explore the academic resources available to you and find out how to get involved in student organizations.

LIM Online

Life can be complicated. Maybe you have a family to care for, a full-time job, or are far from New York City.

Whatever your circumstances, our 100% online Bachelor of Business Administration degree program in Fashion Marketing meets your need for flexibility.

Take advantage of the opportunity to learn from wherever you are with accelerated coursework that fits your schedule.  

Explore our online learning resources.

Fashion Merchandising and Marketing Faculty

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Explore Related Programs

Discover some of our other online fashion-centered business degree programs.

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Earn a BBA in Fashion Marketing from LIM College

Prepare for your dream career. Start your bachelor’s degree program in Fashion Marketing with LIM College.

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