Fashion Merchandising, BBA (Online)

Next Start:
May 13, 2024
Application Status:

The online Bachelor of Business Administration (BBA) in Fashion Merchandising degree program at LIM College teaches students how to develop products from start to finish – everything from coming up with the initial idea, to bringing it to life, and getting it to consumers through brick-and-mortar stores and digital platforms.

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Fashion Merchandising Program Overview

Accredited by the Accreditation Council for Business Schools and Programs (ACBSP), LIM’s online BBA in Fashion Merchandising degree program provides a window into the entirety of the multi-trillion-dollar global fashion industry.

Fashion Merchandising fuses business with creativity as students learn how to develop fashion and lifestyle products and services from start to finish. Along the way, Fashion Merchandising majors complete required internships to gain real-world experience, make connections, and build a career-ready resume.

Curriculum & Careers

LIM’s online fashion business degree programs feature 7-week accelerated courses.

Fashion Merchandising majors learn how to predict trends, develop professional fashion presentations, create merchandise plans, and more.

Key courses include:

  • Digital Tools for Fashion Presentations
  • Fabric for Fashion
  • Merchandising Concepts and Practices
  • Product Development and Merchandising
  • Sustainability and the Future of Fashion

Review Program Requirements

All bachelor’s degree students at LIM can select one of more than 20 minors to pair with their major course of study. 

Adding a minor helps you develop focused knowledge toward a specific career goal.

Here are just a few of the minors you can choose:

  • Event Planning
  • Fashion Marketing
  • Fashion Styling
  • Retail Buying and Planning
  • Sustainability

Real-world experience is essential to preparing for your career, especially in the fashion industry. 

Fashion Merchandising majors are required to complete 13 experiential education credits, including 3 internships. Your internships may be done anywhere in the world.

In addition to traditional in-person internships, students in the online Fashion Merchandising program may be eligible to earn required experiential education credits through remote or hybrid internships, project-based learning with their current employer, or receive credit for prior work experience.

LIM students intern with some of the most exciting brands and well-known companies throughout the business of fashion and lifestyle. 

Here are just a few places where our online Fashion Merchandising majors have interned.

  • Brandy Melville
  • Hugo Boss
  • Kleinfeld Bridal
  • Macy's
  • Tod's

Explore our undergraduate internship programs.

Undergraduate Internships Career Development Resources

As a Fashion Merchandising major, you will graduate ready to work for any fashion and lifestyle retailer or brand, ranging from innovative startups to corporate conglomerates.

Your studies with LIM will prepare you to pursue the career of your dreams in a variety of areas, including:

  • Buying and Planning
  • Digital Merchandising
  • Event Planning and Activation
  • Forecasting and Trend Prediction
  • Styling and Creative Direction
  • Sustainability

Fashion Merchandising Career Pathway Life After LIM

Why Study Fashion Merchandising with LIM

As a student in our online Fashion Merchandising program, you will learn directly from industry professionals, and our longtime roots in New York City pave the way for the immense expertise, experience, and connections all our students benefit from.

Online students have opportunities throughout their fashion business degree program to build a strong résumé that showcases their skills and experience and can provide a distinct edge in the competitive fashion job market.

A woman holds up a piece of clothing to another woman in a store

Online students can fold this comprehensive fashion business curriculum into their busy lives.

LIM & The Fashion Industry

LIM is highly regarded for the quality of its business education and has deep and longstanding connections throughout the fashion industry. As a result, there are exciting opportunities to work on industry projects, and LIM students regularly excel in major scholarship competitions sponsored by organizations such as the National Retail Federation Foundation and the Fashion Scholarship Fund

Networking is also an essential component of succeeding in the fashion business, and at LIM making those professional connections begins in your courses. The faculty members who teach in our online Fashion Merchandising bachelor’s program have professional experience in everything from product development and merchandise planning to buying and sustainable sourcing for companies such as American Eagle Outfitters, Target, Cotton Incorporated, and more.

Industry leaders and successful alumni also regularly share their expertise and career advice via virtual events. For example, LIM hosts the “NXT in Retail” panel discussion series, where fashion business professionals discuss emerging business issues.

Student Life & Support Services

As an online student, you will have many ways to establish meaningful connections with your classmates, professors, and LIM’s campus community.

All online learners have dedicated academic advisors who provide support and help resolve any issues that arise during your program. Plus, student clubs and organizations provide a way to expand your network and enhance your experience.

Explore the academic resources available to you and find out how to get involved in student organizations.

LIM Online

Life can be complicated. Maybe you have a family to care for, a full-time job, or are far from New York City.

Whatever your circumstances, our 100% online Bachelor of Business Administration degree program in Fashion Merchandising meets your need for flexibility.

Take advantage of the opportunity to learn from wherever you are with accelerated coursework that fits your schedule.

Explore our online learning resources.

Fashion Merchandising and Marketing Faculty

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Explore Related Programs

Learn about related online fashion business and merchandising associate and bachelor’s degree programs offered by LIM.

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Earn a BBA in Fashion Merchandising from LIM College

Channel your passion for fashion into a career-focused business education. Start earning your online Bachelor of Business Administration degree in Fashion Merchandising with LIM.

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