The Business of Fashion, BBA (Online)

Next Start:
May 13, 2024
Application Status:

The fully online Bachelor of Business Administration (BBA) degree in the Business of Fashion allows transfer students and associate degree holders to streamline their education and earn a bachelor’s degree in two years or less.

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The Business of Fashion Online BBA Program Overview

The Bachelor of Business Administration (BBA) in the Business of Fashion online degree program at LIM College teaches students how to develop fashion products from start to finish – everything from coming up with the initial idea, to bringing it to life, and getting it to consumers through brick-and-mortar stores and digital platforms.

This fully online Fashion Merchandising-oriented business degree program fuses business with creativity, offering a window into the entirety of the multi-trillion-dollar global fashion industry.

This program is only open to students who already have an associate degree or transfer students with at least 60 credits.

Curriculum & Careers

LIM’s online programs feature accelerated 7-week courses.

Majoring in the Business of Fashion means learning how to predict trends, develop professional fashion presentations, create merchandise plans, and more.

Key courses include:

  • Digital Tools for Fashion Presentations
  • Merchandising Concepts and Practices
  • Product Development and Merchandising
  • Sustainability and the Future of Fashion
  • Product Life Cycle Management

Review Program Requirements

Undergraduate students at LIM can select one of more than 20 minors to pair with their major course of study.

Examples include:

  • Digital Business
  • Fashion Marketing
  • Fashion Media
  • Sustainability
  • Diversity, Equity, and Inclusion

Practical workplace experience is essential to preparing for a successful career in the fashion business. Business of Fashion bachelor’s degree students must complete 2 required internships. These internships can be completed anywhere in the world.

In addition to traditional in-person internships, students in the online Business of Fashion program may be eligible to earn required experiential education credits through remote or hybrid internships, project-based learning with their current employer, or receive credit for prior work experience.

Here are a few of the places where Business of Fashion majors in the online program have interned:

  • H&M
  • Target
  • The Shark Group
  • Ali Fee PR
  • URBN

Undergraduate Internships  Career Development Resources

As a Business of Fashion major, you will graduate ready to work for any fashion and lifestyle retailer or brand, ranging from innovative startups to corporate conglomerates.

Your time at LIM will prepare you to pursue the career of your dreams in a variety of areas, including:

  • Buying and Planning
  • Digital Merchandising
  • Forecasting and Trend Prediction
  • Sustainability and Corporate Social Responsibility
  • Entrepreneurship
  • Marketing and Public Relations

Career Pathways  Life After LIM

Why Study The Business of Fashion with LIM

LIM’s roots in New York City pave the way for the immense expertise, experience, and connections our online students benefit from.

If you already have an associate degree, or are transferring in with at least 60 credits, pursuing a bachelor’s degree in the Business of Fashion provides a more affordable option to streamline your education and earn a Fashion Merchandising-oriented bachelor’s degree from a regionally-accredited, nationally recognized institution in two years or less.

A woman in a yellow sweater and jeans sits on a table top wearing headphones and typing on a laptop on her lap

Whether you hope to launch your own line or work for one of your favorite brands, you will gain critical business skills.

LIM & the Fashion Industry

LIM is highly regarded for the quality of its business education and has deep connections throughout the fashion industry.

Networking is an essential component of the fashion business, and at LIM making professional connections begins in your courses. Faculty members have high-level experience in everything from product development and merchandise planning to buying and sustainable sourcing for companies such as American Eagle Outfitters, Target, Cotton Incorporated, and more.

Guest speakers and panelists also participate in virtual events to share their experiences and offer career advice. For example, LIM hosts the online “NXT in Retail” panel discussion series, where fashion business professionals discuss emerging industry issues.

Student Life & Support Services

As an online learner, you will have numerous ways to establish meaningful connections with your classmates, professors, and LIM’s campus community.

All online students have dedicated academic advisors who provide support and help resolve any issues that arise during your program. Student clubs and organizations also provide a way to expand your network and and enhance your experience.

Explore the academic resources available to you and find out how to get involved in student organizations.

LIM Online

Life can be complicated. Maybe you have a family to care for, a full-time job, or are far from New York City.

Whatever your circumstances, our 100% online Bachelor of Business Administration degree program in the Business of Fashion meets your need for flexibility.

Take advantage of the opportunity to learn from wherever you are with accelerated coursework that fits your schedule.

Explore our online learning resources.

Industry Expert Faculty

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Explore Related Programs

Check out other LIM online degree programs related to the Business of Fashion BBA.

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Earn a BBA in The Business of Fashion from LIM College

Start working towards your dream career. Earn a Bachelor of Business Administration degree in the Business of Fashion from LIM College.

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