Careers in Fashion Media

Shape the Story of Fashion

Want to be a go-to storyteller in fashion? From writing to layout to video production, Fashion Media majors at LIM College learn how to conceive, execute, and market a creative content vision, in order to engage audiences.

Explore Fashion Media

Fashion Media is all about creating content that speaks to fashion consumers and audiences, such as magazine and online articles, video production, social media strategy, and more. This area focuses on the new digital age of journalism and how content impacts buying behavior.

In addition to shaping the way people think about fashion, LIM students also have the chance to gain first-hand experience through working on LIM College's student-publication, The Lexington Line.

Sample Job Titles

  • Art Director
  • Copywriter
  • Creative Director
  • Photo Editor
  • Marketing Director

Sample Career Areas

  • Fashion Journalism
  • Magazine Editorial
  • Video Production
  • Graphic Design
  • Advertising

Knowledge, Skills, and Abilities

  • Communication
  • Research
  • Strategic Analysis
  • Creative
  • Story-telling
  • Media Production

Tools of the Trade

  • Adobe Photoshop, Illustrator, InDesign, Premiere
  • GoogleDocs
  • WordPress
  • Hootsuite

Professional Organizations

  • Fashion Industry Association
  • American Society of Magazine Editors
  • American Press Institute
  • Association for Women in Communications
  • National Federation of Press Women
  • National Press Club


  • MediaWeek
  • AdWeek
  • Design News
  • Campaign
  • Broadcasting & Cable
  • The Business of Fashion
  • Women's Wear Daily (WWD)
  • National Retail Federation (NRF)

Fashion Media Programs

Bachelor of Science (BS) / 4-Year Degree

The Bachelor of Science (BS) in Fashion Media trains students in critical approaches to contemporary global media, providing a working knowledge of the tools and technologies used in print and digital media production. The major prepares students for editorial careers, as well as careers in social media, marketing, video production, and communications. The curriculum also provides a foundation of core courses in liberal arts and business, including many industry specific courses as well.

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