Consumer analysts use data to figure out what products people want, who will buy them, and at what price.
For example, they may gather data on consumer needs, demographics, preferences and buying habits through polls, questionnaires, and surveys. Analysts interpret what the data means using statistical software to forecast future trends, determine product demand, create sales plans, marketing initiatives, advertising campaigns, or product promotions. They turn complex data into written reports, visualize findings through charts, infographics and tables, and present outcomes to leaders.
Similarly, operations analysts use data to identify and solve business problems.
For example, they may figure out more effective ways to ship and distribute products, develop production schedules, manage the supply chain, organize products, and set pricing models. Analysts use statistical analysis, simulations, and predictive modeling to analyze data and develop solutions to improve efficiency, operations, supply chains, pricing models, marketing, or other areas in the business. They advise decision makers on the effects of action to address a problem. They explain findings in written reports and make recommendations to leaders and executives.