Careers in Marketing

Attract and engage consumers.

The goal of marketing is to identify and understand target consumers, then develop creative promotion strategies and build relationships that encourage those consumers to purchase a product or service.

Explore Marketing

Courses in marketing prepare you to read fashion trends, understand what consumers want, and then use that knowledge to help fashion businesses drive sales. 

A skillset in marketing can be used in several types of positions and career paths. Here are just a few of the kinds of jobs you could get with a marketing degree focused on the business of fashion.

Sample Job Titles

  • Fashion Marketing Manager / Director
  • Publicist
  • Social Media Coordinator
  • Brand Manager
  • Market Research Analyst
  • Event Planner

Sample Career Areas

  • Marketing Management
  • Public Relations
  • Brand Management
  • Event Planning
  • Customer Relations
  • E-Commerce
  • Digital/Internet Marketing
  • Market Research
  • Licensing
  • Social Media
  • Product Management
  • Marketing Communications

Knowledge, Skills, and Abilities 

  • Communication
  • Attention to Detail
  • Research
  • Analytical Thinking

Tools of the Trade

  • Adobe Photoshop, Illustrator
  • Hootsuite
  • Microsoft Office

Professional Organizations

  • American Marketing Association (AMA)
  • Data & Marketing Association
  • Social Media Marketing Society

Publications

  • Adweek
  • Advertising Age
  • Campaign
  • Database Marketing
  • Internet Retailer
  • Marketing Week
  • Marketing News
  • Harvard Business Review
Academics

Marketing Degrees

Bachelor of Business Administration (BBA) / 4-Year Degree

Through courses in digital marketing, communications, consumer behavior, and more, you’ll learn how to harness the power of technology to help brands forge crucial connections and create relationships with customers. (available on campus or online)

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Master of Professional Studies in Fashion Marketing (MPS)

Advance your career in the fashion business with a Master of Professional Studies (MPS) degree in Fashion Marketing. Unlike other fashion master’s degree programs, LIM College’s master’s degree in Fashion Marketing covers real-life, practical workplace applications of marketing practices as well as theoretical knowledge – along with an optional internship component. Learn how to predict the next big trends, build and maintain fashion brands, and keep customers engaged. (available on campus or online)

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