Careers in Marketing

Attract and engage consumers.

The goal of marketing is to identify and understand target consumers, then develop creative promotion strategies and build relationships that encourage those consumers to purchase a product or service.

Explore Marketing

Courses in marketing prepare you to read fashion trends, understand what consumers want, and then use that knowledge to help fashion businesses drive sales.

A skillset in marketing can be used in several types of positions and career paths. Here are just a few of the kinds of jobs you could get with a marketing degree focused on the business of fashion.

Sample Job Titles

Fashion Marketing Manager / Director
Publicist
Social Media Coordinator
Brand Manager
Market Research Analyst
Event Planner

Sample Career Areas

Marketing Management
Public Relations
Brand Management
Event Planning
Customer Relations
E-Commerce
Digital/Internet Marketing
Market Research
Licensing
Social Media
Product Management
Marketing Communications

Knowledge, Skills, and Abilities

Communication
Attention to Detail
Research
Analytical Thinking

Tools of the Trade

Adobe Photoshop, Illustrator
Hootsuite
Microsoft Office

Professional Organizations

American Marketing Association (AMA)
Data & Marketing Association
Social Media Marketing Society

Publications

Adweek
Advertising Age
Campaign
Database Marketing
Internet Retailer
Marketing Week
Marketing News
Harvard Business Review

Marketing Degrees

Bachelor of Business Administration (BBA) / 4-Year Degree

Through courses in digital marketing, communications, consumer behavior, and more, you’ll learn how to harness the power of technology to help brands forge crucial connections and create relationships with customers. (available on campus or online)

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Master of Professional Studies in Fashion Marketing (MPS)

Advance your career in the fashion business with a Master of Professional Studies (MPS) degree in Fashion Marketing. Unlike other fashion master’s degree programs, LIM College’s master’s degree in Fashion Marketing covers real-life, practical workplace applications of marketing practices as well as theoretical knowledge – along with an optional internship component. Learn how to predict the next big trends, build and maintain fashion brands, and keep customers engaged. (available on campus or online)

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