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You’re interested in fashion marketing, but you might still be wondering what kind of careers this degree will lead you to and what your life might be like as a fashion marketer. Read on for fashion marketing career information, options and outlook, job descriptions, and tips for getting fashion marketing jobs.


Starting a Career in Fashion Marketing

The world of fashion is always changing. Styles that are in one day might be out the next. New designs, products, and trends are constantly entering the fashion world, so designers and businesses need people to help them tell their story and find customers. This creates high demand for marketers who know specifically how to operate in the fashion industry. Fashion marketing careers are exciting and employees with fashion marketing skills are in demand, and will remain so as long as people continue to value variety, novelty, and change in the way that they express themselves through what they wear.


Jobs You Can Get with a Fashion Marketing Degree

Courses in fashion marketing prepare you to read fashion trends, understand what consumers want, and then use that knowledge to help fashion businesses drive sales. A skillset in fashion marketing can be used in several  types of positions and career paths. Here are some of the jobs you could get with a fashion marketing degree.  

  • Fashion Marketing Manager / Director

    Job Description: This role is responsible for devising and managing ways to market fashion products and prove their ability to drive more sales. Fashion marketing managers manage branding efforts and create advertising campaigns for fashion-related businesses, brands, and stores. Fashion marketing managers and directors might find themselves behind the scenes of a photo shoot, traveling for new store openings, analyzing marketing campaign results, or managing a team of marketing professionals.

  • Fashion Buyer

    Job Description: Fashion buyers interpret fashion trends to make decisions on what inventory to purchase for retail stores. This role requires a keen understanding of fashion trends and the ability to use qualitative and qualitative research to predict customer demand. You might be tempted to say you’re buying clothes for a living, but this position comes with a lot of responsibility, since the wrong order can result in a lot of unsold merchandise and lost profits. However, if you’re confident and comfortable living in the world of fashion and the world of business, this could be the job for you.

  • Store Planner

    Job Description: A store planner is kind of like an interior designer for a retail store. There’s a lot of psychology behind where and how products are positioned in a store and this role is the creative mind behind every mannequin and rack. This job blends creativity with quantitative research to anticipate how customers will move throughout a retail space. Store planners take advantage of customer movement patterns by positioning eye-catching displays or a sale item in just the right place to generate more sales.


Fashion Marketing Job Outlook

Fashion marketing, and marketing in general, are fields that continue to grow. The U.S. Bureau of Labor Statistics (BLS) anticipates all marketing managers (not fashion-specific) to see an employment increase of 9% between the years 2014 and 2024, with more opportunities for those with digital marketing experience.


How to Get a Job in Fashion Marketing

Typically, a fashion marketing career requires at least a bachelor's degree in a field related to management, marketing or business administration. A graduate degree in a related area or significant work experience can help lead to future career advancement. It tells your employment prospects you have significant hands-on experience and are well-equipped for success. Marketing and Fashion Marketing degrees at LIM College provide a blend of practical and theoretical knowledge and hands-on experience through internship opportunities to prepare you for a fashion marketing career.

Fashion Marketing Programs at LIM College

Interested in starting down the path to a career in fashion marketing? LIM College offers two marketing / fashion marketing programs, each designed to fit your goals and experience level.

Undergraduate Programs

Bachelor of Business Administration in Marketing (BBA) / 4 Year Degree
Through courses in advertising, brand management, public relations, direct marketing and more, you’ll learn how to understand consumers, identify their desires and develop solutions to meet their demands. You will graduate with a marketing degree that will prepare you for success in highly-competitive, fashion-driven fields.

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Graduate Programs

Master of Professional Studies in Fashion Marketing (MPS) *Offered Online & On Campus
Advance your career in the fashion business with a Master of Professional Studies (MPS) degree in Fashion Marketing. Unlike other fashion master’s degree programs, LIM College’s master’s degree in Fashion Marketing focuses on hands-on experience as well as theoretical knowledge of fashion and marketing. Learn how to predict the next big trends, build and maintain fashion brands, and keep customers engaged.

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Ready to Get Started?

Contact LIM admissions for more info or learn more about Life at LIM.

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Life at LIM

More About Fashion Marketing as a Career

Continue to explore this industry and learn more about your career in the business of fashion.

What is Fashion Marketing?
Fashion Marketing Salary Guide